About TMA & the partner playbook

The Movement Athlete · Partner Marketing Playbook

Everything we know about selling The Movement Athlete. Now it's yours.

The three buyers who actually pay. The story that converts. The ads and the emails that carried the first $1M, the assets to build with, and the claims that keep you safe. Adapt it to your voice — the best partner content has always been personal, never copy-pasted.

— Jesse, Head Coach

100,000+ athletes4.8★ member rating47 countries2,000+ exercise variations100+ skills with full progressions60-day money-back guarantee

All resources →

The Movement Athlete app: personalised daily workout, progress tracking and skill mastery screens
As featured Red Bull, LEAD Sports Tech Accelerator, Forbes, SportsTech Ireland, NewsWatch and AMC Men's Health, Men's Fitness, LIVESTRONG, HuffPost and askmen
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Text Link Ads

Evergreen ad copy for your partner placements.

5 text ads

  1. Assessment + plan / recommended starting option

    92 characters

    Use in: Broad-audience recommendations and newsletters.

    When: Year-round.

    Find your starting points and get a personalised calisthenics plan with the free assessment.

    Short link text

    Find your level and get your plan

    Placement example

    Choosing a starting progression can be confusing. Find your starting points and get a personalised calisthenics plan with the free assessment.

  2. Beginner

    102 characters

    Use in: Beginner guides and introductory calisthenics content.

    When: Year-round.

    New to calisthenics? Take the free assessment and get a training plan built around your current level.

    Short link text

    Get your beginner training plan

    Placement example

    Your starting routine should match what you can do today. New to calisthenics? Take the free assessment and get a training plan built around your current level.

  3. Starting level

    89 characters

    Use in: Exercise guides and progression comparisons.

    When: Year-round.

    Not sure where to start? Find your current level and get your personalised training plan.

    Short link text

    Find your starting level

    Placement example

    The right starting point is different for everyone. Not sure where to start? Find your current level and get your personalised training plan.

  4. Workout planning

    113 characters

    Use in: Workout-planning content and routine recommendations.

    When: Year-round.

    Stop guessing which workout to follow. Take the free assessment and get a plan built around your starting points.

    Short link text

    Get a plan built around you

    Placement example

    A list of exercises is only part of choosing a routine. Stop guessing which workout to follow. Take the free assessment and get a plan built around your starting points.

  5. Brand recommendation

    91 characters

    Use in: Resource lists and placements introducing The Movement Athlete.

    When: Year-round.

    Get your personalised bodyweight training plan with The Movement Athlete's free assessment.

    Short link text

    Get The Movement Athlete's free assessment

    Placement example

    For a starting point tailored to your current abilities, try The Movement Athlete. Get your personalised bodyweight training plan with The Movement Athlete's free assessment.

Partner destination

Use your tracked free-assessment link at https://quiz.themovementathlete.com/?ref=YOURCODE, with your own ref code.

Short link placements

Use short link text beside copy that already explains the free assessment and plan. Keep your partner disclosure with the placement.

Test your placement

Compare two variants in the same position with the same destination and surrounding copy. Track clicks, assessment completions, purchases and commission earned per 100 clicks after refunds. These are starting options to test, not measured conversion winners.