Paid Ad Results

Read these before you act on anything above

1. The window is 2023-07-18 → 2026-08-13, not all time. Meta refuses a start date older than 37 months. The account opened 2018-11-20 but spent almost nothing before mid-2023, so this still covers 99.1% of the $100,763 ever spent.
2. ROAS is Meta-reported, not money traced to Stripe. It uses the single action type purchase — never a sum of Meta's overlapping purchase action types, which would double-count. Treat every ROAS here as MODELLED.
3. Per-creative purchase counts are small. Most sellers sit in single or low double digits. Rank order is a hypothesis to test, not a settled verdict.
4. A creative is not separable from the offer it carried. Several top performers ran inside promo windows with an email push behind them. Credit is shared with the offer and the timing, and the offers those ads carried mostly no longer exist.
5. Attribution is Meta's own. It sees its own click and view windows, not our books.
6. Shown in USD, converted from GBP at 1.3504 (live rate, Thu, 13 Aug 2026 00:02:31 +0000) — the account bills in GBP. Three years of spend is converted at today's rate, so dollar amounts for older periods are indicative, not what was paid at the time. Ratios are unaffected: ROAS divides GBP by GBP.