Affiliate campaign · 13 October - 4 December 2026
The Movement Athlete
Black Friday Campaign
Welcome. This is your send-by-date campaign, from the first introduction to the final Black Friday decision.
Start with education. Help people see a better way to train. Make that path personal. Then introduce the offer, answer their real questions and close when you said you would.
Published campaign resource. Offer and story drafts marked on hold still require approval before sending. Publishing this resource does not send or schedule emails.
Prepared sender versions, original sources preserved. Choose TMA or Affiliate, then Primary or Alternative for each date. Education destinations are supplied; offer drafts require the issued 2026 checkout URL before export. No email has been sent or scheduled.
Start with Tuesday, 13 OctoberWhat We’re Doing
We are moving an opted-in audience that has never heard of TMA from “Why would I care?” to “I understand this, it fits me, and I know what I’m buying.” Cold means unfamiliar with the product, not a purchased list or permission to email strangers.
The reader is the hero. Their desired future is capability: getting stronger, moving better, learning a skill, keeping up with family, or returning to training. TMA is the guide and system, not the main character.
| Stage & dates | What changes | Cadence |
|---|---|---|
| 01 Education: why this matters13-30 October 2026 | This is about the body I want to live in, not another workout app. | Tuesday and Friday |
| 02 Education: the better way3-13 November 2026 | A progression matched to my starting point makes more sense than guessing. | Tuesday and Friday |
| 03 Prelaunch: see yourself doing it14-21 November 2026 | I can see how this would work for me and fit into my week. | One main email each day |
| 04 Anticipation: get ready22-23 November 2026 | I know what opens next and when to look for it. | One main email per day; eligible VIP sidecar |
| 05 Black Friday: the offer24-30 November 2026 | I understand the offer and can resolve what is stopping me. | One main email daily; optional engaged-reader extras |
| 06 Decision: one real close1-3 December 2026 | I have what I need to decide before the real deadline. | One main email daily; two eligible final-day reminders |
| 07 After the close: keep trust4 December 2026 | They kept their word. I still have a useful next step. | One post-close email |
31 main sends. Optional VIP sends, engaged-reader extras, a replacement and excluded references are labelled beside their dates. Do not send every branch to everyone. Daily prelaunch begins 14 November only for subscribers covered by your approved cadence and consent policy.
How This Works
- Choose your sender above. Affiliate is selected first. Enter your own name for its prepared sign-off; TMA uses the prepared TMA identity. Prepared greetings use a neutral Hi without an ESP merge tag.
- Follow the dated calendar. Each slot has one job. Primary and Alternative are choices for that same send. Original source keeps the historical body and subjects unchanged.
- Choose one subject. Where paired previews are supplied, the preview changes with the subject.
- Check destinations. Education uses official working links by default; affiliate tracking has not been validated. The partner hub says 2026 Black Friday checkout links are being built for issue by 2 November. An offer draft stays on hold until you supply its issued URL. The public Black Friday page currently redirects to standard start-training and is not a substitute for that offer URL.
- Export your selected email. Copy formatted, plain text, full email or HTML, or download an individual HTML email with its images. A supplied primary URL changes only prepared primary destinations. Export stays disabled while a production hold or draft token remains. A supplied URL cannot clear a story-claims hold. Prepared edits, media provenance and additional archival sources appear below each email.
- Keep a portable campaign. The toolbar download saves sender identity, your name, subjects, versions and supplied URLs for later use, including unfinished drafts. Campaign text export requires every selected send to clear its holds. Add your ESP disclosure, sender address and unsubscribe handling before delivery, and stop acquisition sends when someone buys.
Early education uses suggested local morning slots. From 14 November, times are Pacific (PST, UTC-8). The final cutoff is 4 December at 01:59 in Costa Rica, or 07:59 UTC. If starting late, do not compress several education sends into one day or backdate the campaign.
The Frameworks Behind the Arc
These are working principles, not a promise that a framework or score will double revenue.
- Jeff Walker / Product Launch Formula
- Useful pre-prelaunch education, then Opportunity (E11), Transformation (E13), Ownership Experience (E17), anticipation, offer opening, objection resolution and one real close. This is an email-led adaptation, not a claim that three videos exist. PLF reference.
- Hero’s Journey
- The reader’s existing frustration is the starting world; an achievable movement goal is the call; assessment is a first commitment; a coherent path and relatable stories make change believable. The product helps the reader act. It does not replace practice.
- Andre Chaperon / Soap Opera continuity
- Answer a useful question, then make the next one worth opening. Existing original endings are preserved, even where their historic promises do not match this sequence; those mismatches are noted for approval. New emails bridge deliberately. At the close, resolve loops instead of creating fresh ones.
- Hormozi / Value Equation
- Make the desired result concrete, give a credible reason to believe the method can fit, make the first action clear, and reduce the burden of guessing what to do. Do not imply effortless or instant results.
- Awareness + direct response
- Match each email to what the reader knows now. One lead idea, one primary action, skimmable emphasis and a relevant next step. PAS and AIDA are local copy tools, not reasons to turn every education email into a hard sale.
- Proof, commitment and honest urgency
- Use actual source stories, useful replies and the assessment to deepen involvement. Make offer terms understandable. Urgency comes from an approved deadline, not invented stock, fake extensions or “last-ever” claims without evidence.
TMA’s existing launch brief names PLF, Soap Opera, the Value Equation and one email = one job. Hero-journey, awareness and direct-response implementation here are strategy choices, not claims of proprietary certification.
Winning Emails We’re Reusing
The requested database ranks observed engagement under its sample-size and unsubscribe guardrails. These are engagement-shortlisted campaigns, not proven purchase winners. Audience, period, destination and automation effects differ; historic rates are not forecasts.
| Dated slot | Original campaign | Observed leader clicks / sends |
|---|---|---|
| E02 | After years of weigh-lifting, I tried calisthenics...Campaign 1875 · 2020-09-24 | 2,394 / 15,29215.66% observed click rate |
| E03 | 3 rules of building insane strength with calisthencisCampaign 1718 · 2020-05-07 | 284 / 20,8541.36% observed click rate |
| E04 | 🆕 Free calisthenics assessmentCampaign 2087 · 2021-05-18 | 112 / 14,6770.76% observed click rate |
| E05 | 🧐 How to build an optimal calisthenics routineCampaign 2084 · 2021-05-14 | 163 / 15,1131.08% observed click rate |
| E06 | The ultimate guide to gaining muscle with calisthenicsCampaign 2314 · 2022-05-24 | 84 / 2,6473.17% observed click rate |
| E08 | ✅Finally a handstand progression that will get you thereCampaign 1725 · 2020-03-10 | 108 / 11,7680.92% observed click rate |
Original authors remain intact in Original source. Prepared TMA and Affiliate versions adapt sender identity explicitly and list their edits. The shared voice is concrete, personal and direct, with vivid examples, questions and clear actions.
The Send-by-Date Campaign
The main path is already selected. Open the email for its date, choose one subject, and use the full copy below. Alternative versions serve the same slot.
13-30 October 2026
01 Education: why this matters
This is about the body I want to live in, not another workout app. Tuesday and Friday.
Tue, Oct 132026 · 10:00 localMain campaign · E01Strong, lean and mobile for life through progressive calisthenics
On Tue, Oct 13, send this to your opted-in prospect audience. Exclude buyers and respect your approved sending frequency.
- One job
- Introduce TMA as an ongoing system for strength, lean muscle and mobility for life, with skills as an added benefit, then invite the free assessment and plan.
- Primary action
- Take the free assessment and get your personalised plan.
- Belief shift
- Unfamiliar -> personally interested
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
Fri, Oct 162026 · 10:00 localMain campaign · E02Eric: strength, mobility and a clearer next step
On Fri, Oct 16, send this to your opted-in prospect audience. Exclude buyers and respect your approved sending frequency.
- One job
- Use Eric’s experience to make structured progressive calisthenics believable, then invite the reader to find their own starting points through the free assessment.
- Primary action
- Take the free assessment and get your personalised training plan.
- Belief shift
- Past training effort -> a personal starting point and a clearer path
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
Tue, Oct 202026 · 10:00 localMain campaign · E03Three rules for building strength with calisthenics
On Tue, Oct 20, send this to your opted-in prospect audience. Exclude buyers and respect your approved sending frequency.
- One job
- Teach why structured calisthenics is different from random bodyweight workouts.
- Primary action
- Read the three strength rules.
- Belief shift
- Random exercises -> principles
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
Fri, Oct 232026 · 10:00 localMain campaign · E04Find your starting points with the free assessment
On Fri, Oct 23, send this to your opted-in prospect audience. Exclude buyers and respect your approved sending frequency.
- One job
- Get the reader to identify personal starting points.
- Primary action
- Take the free assessment and get your personalised training plan.
- Belief shift
- Generic level -> personal starting point
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
Tue, Oct 272026 · 10:00 localMain campaign · E05Build an optimal calisthenics routine
On Tue, Oct 27, send this to your opted-in prospect audience. Exclude buyers and respect your approved sending frequency.
- One job
- Replace more effort with deliberate workout structure.
- Primary action
- Read the eight-step routine guide.
- Belief shift
- More workouts -> better programming
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
Fri, Oct 302026 · 10:00 localMain campaign · E06Can you build muscle with bodyweight training?
On Fri, Oct 30, send this to your opted-in prospect audience. Exclude buyers and respect your approved sending frequency.
- One job
- Answer whether bodyweight training can support a muscle-building goal.
- Primary action
- Read the muscle-gain guide.
- Belief shift
- Bodyweight doubt -> plausible outcome
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
3-13 November 2026
02 Education: the better way
A progression matched to my starting point makes more sense than guessing. Tuesday and Friday.
Tue, Nov 32026 · 10:00 localMain campaign · E07Weights vs calisthenics: find your reason to be strong
On Tue, Nov 3, send this to your opted-in prospect audience. Exclude buyers and respect your approved sending frequency.
- One job
- Connect strength to a personal reason: family, sport, confidence or fun.
- Primary action
- Reply with why you want to be strong.
- Belief shift
- A workout goal -> a reason that matters
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
Fri, Nov 62026 · 10:00 localMain campaign · E08What makes a complete handstand progression?
On Fri, Nov 6, send this to your opted-in prospect audience. Exclude buyers and respect your approved sending frequency.
- One job
- Make the progression mechanism tangible with a specific skill path.
- Primary action
- Read the handstand progression guide.
- Belief shift
- Finished skill -> sequence of steps
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
Tue, Nov 102026 · 10:00 localMain campaign · E09What do you want to change about how you move?
On Tue, Nov 10, send this to your opted-in prospect audience. Exclude buyers and respect your approved sending frequency.
- One job
- Make movement limitations feel worth addressing now.
- Primary action
- Reply with one everyday movement you want to improve.
- Belief shift
- Normalised frustration -> named problem
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
Fri, Nov 132026 · 10:00 localMain campaign · E10A story about rebuilding the foundation
On Fri, Nov 13, send this to your opted-in prospect audience. Exclude buyers and respect your approved sending frequency.
- One job
- Use the source story to build belief in addressing the foundation.
- Primary action
- Reply with the movement you want to improve.
- Belief shift
- Abstract promise -> relatable change
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
14-21 November 2026
03 Prelaunch: see yourself doing it
I can see how this would work for me and fit into my week. One main email each day.
Sat, Nov 142026 · 08:00 PTMain campaign · E11PLC 1 / Turn workouts into a path
On Sat, Nov 14, send this to your opted-in prospect audience. Exclude buyers and respect your approved sending frequency.
- One job
- PLC1 opportunity: make structured progressive calisthenics desirable, then acquire current starting points and a personalised plan.
- Primary action
- Get my free assessment and plan
- Belief shift
- Another routine -> a path
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
Sun, Nov 152026 · 08:00 PTMain campaign · E12Why a system matters beyond another lesson
On Sun, Nov 15, send this to your opted-in prospect audience. Exclude buyers and respect your approved sending frequency.
- One job
- Explain the decisions a progressive system connects, then ask the reader to review their existing training path.
- Primary action
- Review your routine against the three questions and keep a note of your answers.
- Belief shift
- More content -> a coherent system
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
Mon, Nov 162026 · 08:00 PTMain campaign · E13PLC 2 / Make the starting point personal
On Mon, Nov 16, send this to your opted-in prospect audience. Exclude buyers and respect your approved sending frequency.
- One job
- PLC2 personal relevance: show why movement-specific starting points matter and invite the reader to find their own.
- Primary action
- Find my starting points and get my plan
- Belief shift
- “Could work” -> “I can start here”
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
Tue, Nov 172026 · 08:00 PTMain campaign · E14Sean: a different answer to “I don’t have time”
On Tue, Nov 17, send this to your opted-in prospect audience. Exclude buyers and respect your approved sending frequency.
- One job
- Use Sean's sourced context and enjoyment of learning skills to address the time objection through his published story.
- Primary action
- Read Sean's full story
- Belief shift
- Too busy -> a possibility worth testing
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
Wed, Nov 182026 · 08:00 PTMain campaign · E15Will this fit my level and equipment?
On Wed, Nov 18, send this to your opted-in prospect audience. Exclude buyers and respect your approved sending frequency.
- One job
- Address level and equipment fit by collecting one concrete constraint instead of promising universal compatibility.
- Primary action
- Reply with one level or equipment constraint, your setup and your goal.
- Belief shift
- Vague doubt -> answerable question
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
Thu, Nov 192026 · 08:00 PTMain campaign · E16Make training fit your actual week
On Thu, Nov 19, send this to your opted-in prospect audience. Exclude buyers and respect your approved sending frequency.
- One job
- Make training fit a real week by asking for one concrete, repeatable training slot.
- Primary action
- Reply with one realistic training slot: day, time and total time available.
- Belief shift
- Ideal schedule -> actual calendar
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
Fri, Nov 202026 · 08:00 PTMain campaign · E17PLC 3 / Picture your first week with TMA
On Fri, Nov 20, send this to your opted-in prospect audience. Exclude buyers and respect your approved sending frequency.
- One job
- PLC3 ownership: help the reader picture a first week by connecting starting work, setup, calendar and training feedback.
- Primary action
- Get my starting points and personalised plan
- Belief shift
- Useful method -> ownership experience
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
Sat, Nov 212026 · 08:00 PTMain campaign · E18Your biggest unanswered question
On Sat, Nov 21, send this to your opted-in prospect audience. Exclude buyers and respect your approved sending frequency.
- One job
- Surface the single unresolved question affecting the reader's decision about product fit.
- Primary action
- Reply with your biggest unanswered question and the context needed to answer it.
- Belief shift
- Hidden objection -> explicit question
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
22-23 November 2026
04 Anticipation: get ready
I know what opens next and when to look for it. One main email per day; eligible VIP sidecar.
Sun, Nov 222026 · 08:00 PTMain campaign · E19The public Black Friday offer opens in 48 hours
On Sun, Nov 22, send this to your opted-in prospect audience. Exclude buyers and respect your approved sending frequency.
- One job
- Announce the public opening in 48 hours and connect anticipation to the ongoing training system.
- Primary action
- Watch for the public opening email on 24 November.
- Belief shift
- Interest -> anticipation
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
Mon, Nov 232026 · 08:00 PTEligible VIPs only · E20VIP early access / offer open
On Mon, Nov 23, send this to eligible VIPs. Exclude buyers and respect your approved sending frequency.
- One job
- Give eligible VIPs their early-access purchase invitation on 23 November; exclude the main audience.
- Primary action
- Review my VIP lifetime offer
- Belief shift
- VIP anticipation -> early purchase
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
Mon, Nov 232026 · 08:00 PTMain campaign · P23Tomorrow: the public Black Friday offer
On Mon, Nov 23, send this to your opted-in prospect audience. Exclude buyers and respect your approved sending frequency.
- One job
- Prepare main-route prospects for public opening on 24 November; eligible VIPs receive E20 instead.
- Primary action
- Watch for tomorrow's public opening email.
- Belief shift
- Anticipation -> readiness
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
Mon, Nov 232026 · 16:00 PTReference only / do not send · E21Additional source teaser / not a scheduled send
Keep this as a reference. Do not schedule it. Exclude buyers and respect your approved sending frequency.
- One job
- Preserve the additional source teaser as a comparison, not a duplicate send.
- Primary action
- Do not add this to the main campaign.
- Belief shift
- Reference only
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
24-30 November 2026
05 Black Friday: the offer
I understand the offer and can resolve what is stopping me. One main email daily; optional engaged-reader extras.
Tue, Nov 242026 · 08:00 PTMain campaign · E22Public offer open / the complete offer
On Tue, Nov 24, send this to your opted-in prospect audience. Exclude buyers and respect your approved sending frequency.
- One job
- Open public access on 24 November with a clear explanation of the offer and one purchase-review action.
- Primary action
- Explore the Black Friday lifetime offer.
- Belief shift
- Ready prospect -> buying decision
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
Tue, Nov 242026 · 16:00 PTEngaged nonbuyer extra · E23Lifetime access / what you get
On Tue, Nov 24, send this to eligible engaged nonbuyers. Exclude buyers and respect your approved sending frequency.
- One job
- Explain the lifetime offer to engaged prospects on the extra route, without treating them as existing-member upgrade recipients.
- Primary action
- Explore the Black Friday lifetime offer.
- Belief shift
- Unclear value -> clear entitlement
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
Wed, Nov 252026 · 08:00 PTMain campaign · E24Member proof / could this help someone like me?
On Wed, Nov 25, send this to your opted-in prospect audience. Exclude buyers and respect your approved sending frequency.
- One job
- Use Heath Murray's released testimony to answer whether TMA could fit the reader's long-term training priorities.
- Primary action
- Explore the Black Friday lifetime offer.
- Belief shift
- Self-doubt -> relatable possibility
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
Wed, Nov 252026 · Replacement for E24Replace E24, never add · E26Values-led replacement / invest in your future
On this date, use this instead of E24 for the selected audience. Exclude buyers and respect your approved sending frequency.
- One job
- Provide the values-led replacement for E24 on 25 November; this is not an additional send.
- Primary action
- Explore the Black Friday lifetime offer.
- Belief shift
- Discount distraction -> long-term value
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
Wed, Nov 252026 · 16:00 PTEngaged nonbuyer extra · E25Your purchase questions answered
On Wed, Nov 25, send this to eligible engaged nonbuyers. Exclude buyers and respect your approved sending frequency.
- One job
- Resolve essential purchase questions in a focused FAQ, with a single offer-review action on the extra route.
- Primary action
- Explore the Black Friday lifetime offer.
- Belief shift
- Unanswered questions -> informed choice
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
Thu, Nov 262026 · 08:00 PTMain campaign · E27Thanksgiving / gratitude and capability
On Thu, Nov 26, send this to your opted-in prospect audience. Exclude buyers and respect your approved sending frequency.
- One job
- Express Thanksgiving gratitude and connect training to a meaningful future without using gratitude as purchase pressure.
- Primary action
- Explore the Black Friday lifetime offer.
- Belief shift
- Transaction -> human connection
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
Additional original Thanksgiving version
Preserved unchanged from . Historical 2024 language needs review.
- 🎉 🌟 Grateful for You: + Get everything, forever for one time fee
Fri, Nov 272026 · 08:00 PTMain campaign · E28Black Friday / the event-day reminder
On Fri, Nov 27, send this to your opted-in prospect audience. Exclude buyers and respect your approved sending frequency.
- One job
- Make the offer salient on Black Friday, 27 November, while preserving the actual 3 December close.
- Primary action
- Explore the Black Friday lifetime offer.
- Belief shift
- Event attention -> purchase
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
Fri, Nov 272026 · 14:00 PTEngaged nonbuyer extra · E29What does real-world strength mean?
On Fri, Nov 27, send this to eligible engaged nonbuyers. Exclude buyers and respect your approved sending frequency.
- One job
- Connect progressive training to concrete everyday capability without fictional rescue proof or physical guarantees.
- Primary action
- Explore the Black Friday lifetime offer.
- Belief shift
- Gym result -> useful strength
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
Fri, Nov 272026 · 20:00 PTEngaged nonbuyer extra · E30Weights versus calisthenics / should you switch?
On Fri, Nov 27, send this to eligible engaged nonbuyers. Exclude buyers and respect your approved sending frequency.
- One job
- Resolve the weights-versus-calisthenics objection fairly, with one offer-review action and no duplicate Don story.
- Primary action
- Explore the Black Friday lifetime offer.
- Belief shift
- Fear of losing progress -> informed fit
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
Sat, Nov 282026 · 08:00 PTMain campaign · E31An older athlete’s story
On Sat, Nov 28, send this to your opted-in prospect audience. Exclude buyers and respect your approved sending frequency.
- One job
- Use Don's older-athlete story to resolve identity friction around an appropriate starting progression, then invite an offer decision.
- Primary action
- See lifetime access and guarantee details.
- Belief shift
- “Not for me” -> relatable proof
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
Sun, Nov 292026 · 08:00 PTMain campaign · E32Your life versus your workout schedule
On Sun, Nov 29, send this to your opted-in prospect audience. Exclude buyers and respect your approved sending frequency.
- One job
- Help the reader judge whether structured training can fit the time and equipment in their actual week.
- Primary action
- Get TMA lifetime access.
- Belief shift
- Lifestyle objection -> a practical fit
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
Mon, Nov 302026 · 08:00 PTMain campaign · E33The value of a complete training system
On Mon, Nov 30, send this to your opted-in prospect audience. Exclude buyers and respect your approved sending frequency.
- One job
- Use Philipp's need for affordable structure to explain the value of an ongoing training system on Cyber Monday.
- Primary action
- Get the Cyber Monday lifetime offer.
- Belief shift
- Price-only comparison -> system value
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
Mon, Nov 302026 · 16:00 PTEngaged nonbuyer extra · E34How the method and workouts fit together
On Mon, Nov 30, send this to eligible engaged nonbuyers. Exclude buyers and respect your approved sending frequency.
- One job
- Explain integrated session design for engaged readers comparing training methods, then invite an offer decision.
- Primary action
- Join TMA with lifetime access.
- Belief shift
- Unclear differentiation -> mechanism clarity
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
1-3 December 2026
06 Decision: one real close
I have what I need to decide before the real deadline. One main email daily; two eligible final-day reminders.
Tue, Dec 12026 · 08:00 PTMain campaign · E35The existing offer closes December 3
On Tue, Dec 1, send this to your opted-in prospect audience. Exclude buyers and respect your approved sending frequency.
- One job
- Resolve long-term value through realistic fit while reinforcing the already announced deadline.
- Primary action
- Choose lifetime access before Thursday's close.
- Belief shift
- Later maybe -> a timely decision
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
Wed, Dec 22026 · 08:00 PTMain campaign · E36Closes tomorrow / final questions
On Wed, Dec 2, send this to your opted-in prospect audience. Exclude buyers and respect your approved sending frequency.
- One job
- Answer the final practical purchase questions before the promotion closes tomorrow.
- Primary action
- Review the offer and current checkout conditions.
- Belief shift
- Remaining friction -> confidence to decide
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
Thu, Dec 32026 · 08:00 PTMain campaign · E37Final day / decide before tonight’s close
On Thu, Dec 3, send this to your opted-in prospect audience. Exclude buyers and respect your approved sending frequency.
- One job
- Use Luke's source-specific experience to support the final-day purchase decision without restarting the entire pitch.
- Primary action
- Choose lifetime access before tonight's close.
- Belief shift
- Procrastination -> decision
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
Thu, Dec 32026 · 16:00 PTEngaged nonbuyer extra · E38Final afternoon / the last reminder
On Thu, Dec 3, send this to eligible engaged nonbuyers. Exclude buyers and respect your approved sending frequency.
- One job
- Give eligible engaged nonbuyers a brief evening reminder of the already explained offer and Pacific cutoff.
- Primary action
- Review the offer before 11:59 pm Pacific.
- Belief shift
- Unfinished decision -> action
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
Thu, Dec 32026 · 22:00 PTEngaged nonbuyer extra · E39Final hours / the offer ends at 11:59 pm Pacific
On Thu, Dec 3, send this to eligible engaged nonbuyers. Exclude buyers and respect your approved sending frequency.
- One job
- Give eligible prospects the final brief purchase reminder at the fixed 22:00 PT slot.
- Primary action
- Review and complete my purchase before the close.
- Belief shift
- Last hesitation -> decide
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
4 December 2026
07 After the close: keep trust
They kept their word. I still have a useful next step. One post-close email.
Fri, Dec 42026 · 08:00 PTMain campaign · E40Closed as promised / keep building
On Fri, Dec 4, send this to your opted-in prospect audience. Exclude buyers and respect your approved sending frequency.
- One job
- Respect the promotion close and offer uncertain nonbuyers one useful assessment-led next step.
- Primary action
- Take the free assessment and get my personalised training plan.
- Belief shift
- Trust retained -> continuing relationship
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
Fri, Dec 42026 · 08:00 PT if enabledReference only / do not send · E41Unapproved checkout-hold reference / do not send
Keep this as a reference. Do not schedule it. Exclude buyers and respect your approved sending frequency.
- One job
- Retain the old hold proposal as an excluded reference.
- Primary action
- Do not send: no hold or reopening is approved.
- Belief shift
- Restricted reference only
Optional for education links; required when the 2026 offer link has not been issued. Changes prepared primary destinations only. URL syntax does not verify offer price or affiliate attribution. Originals stay unchanged.
Prepared edits, media provenance and original sources
Sender handoff: TMA and Affiliate are separate prepared identities. Set your name for Affiliate; Original source keeps its original author. Add your disclosure, sender address and unsubscribe handling in your ESP.
Affiliate Q&A
Do I send every email in the table of contents?
Follow the main campaign. VIPs and engaged nonbuyers have labelled branches. E26 replaces E24. E21 is a duplicate source teaser held as a reference; E41 is an unapproved hold proposal, not a send.
Why do I see Original source, Primary and Alternative?
Primary and Alternative are prepared choices for the same slot, with TMA and Affiliate sender versions. Original source preserves the historical body and subject options exactly. Prepared edits and media provenance are listed below each email.
What if the original is incomplete?
Black Friday #1 is test copy, #2 is a placeholder, and #28 has no body. Their slots now have complete campaign emails. The incomplete originals remain visible under Original source.
Why not use Sean’s story twice?
Original #5 and #6 repeat nearly the same message. #5 stays in E14. E17 now does the PLF ownership job; #6 is preserved in its Original source tab.
Can I use all the subject options?
Choose one per recipient and send. Original emoji, spelling and subject options remain intact. “48h”, “last-ever”, lowest-price and medical-outcome options need separate timing/claim checks; a preserved option is not an approved claim.
What prices and deadline are used?
The prior campaign proposal uses $297 once for lifetime, a $997 reference, $97 for annual year one then $157 renewal, and 3 December 2026 at 11:59 pm Pacific as the public cutoff. Limited primary-copy edits align stray $247/$48 and timing language to that proposal. TMA still must confirm the actual offer, reference, guarantee conditions and scope before sending.
How do we know this is converting better?
Track qualified replies, assessment completions, relevant guide/story clicks, confirmed affiliate purchases and revenue per delivered email. Keep refund, unsubscribe and complaint guardrails. Test one lever at a time; opens and historical clicks do not prove incremental sales.
Is this ready to schedule automatically?
No. Copy and navigation are complete; this local document does not connect an ESP or approve claims. Complete campaign/identity/link/media/ESP approval first. No live source was changed and nothing was sent.
Conversion Review and Final Send Check
- Fidelity: compare original-body fingerprints and all source subject arrays.
- One job: a relevant action for the reader’s current belief; no premature purchase ask in newly written education.
- Clarity: one recommended version, exact date/time, route, copy and source notes at every slot.
- Truth: historical medical, AI sensing, price, member-count, guarantee and last-ever claims remain unverified unless separately approved.
- Delivery: correct author, attribution, CTA destinations, source secondary links, images, merge tags, buyer suppression, frequency, disclosure, sender address and unsubscribe.
- Measurement: randomise subject tests within comparable audiences; judge downstream actions and purchases, not curiosity alone.
Independent direct-response and strategy review records accompany the local authoring package. Editorial and technical QA do not certify ESP delivery, affiliate attribution or a conversion lift.