Campaign priority
Launch for Black Friday
The campaign offer, dates, rules and email sequence stay together. Start with the campaign hub, then adapt the sequence for your audience.
Open Black Friday →Open the Black Friday email sequence →1
Start here
Welcome to the TMA Partner Hub
We are excited you are here.
Our job is to help you sell TMA confidently. We are sharing our product knowledge, customer research, marketing lessons and creative assets so you can make a recommendation that feels right for your audience.
You do not need to read everything. Get to know TMA in 60 seconds, then choose your next step. Tell us what is unclear or missing: your feedback helps us make this library better.
TMA in 60 Seconds
| What it is | A personalised calisthenics training app and an ongoing progression system, not a fixed-duration challenge. |
|---|---|
| Who it is for | People who want strength, mobility, body control and meaningful skill progress, with structured training that fits their starting point and available time. |
| Core promise | Build a stronger, more mobile and more capable body through consistent, progressive training. |
| Mechanism | Granular assessment, microprogressions, effort feedback, integrated holistic workouts and a gamified mastery journey. |
| Key difference | The combination: find the right starting point, follow manageable next steps, develop the capacities a movement needs and adjust the challenge as you train. |
| Strongest proof | Show the actual assessment, progression and workout screens, supported by a relevant real member story. Product demonstrations explain the mechanism; member stories illustrate individual experiences. |
| Safest CTA | “Take the free quiz to explore where to start.” Use your issued partner link. The fuller movement assessment happens inside the app after joining. |
Current referral clarification: Quiz referral tracking is confirmed. The 50% offer supports a tracked partner link and an optional partner code at checkout. Use the link or code issued to you; do not invent a code or promise a trial on a discount path.
The five cornerstones of the TMA experience
- Granular personalisationA different starting point for each movement, not one fitness label.
- MicroprogressionsManageable steps towards harder movements and meaningful skills.
- AutoregulationYour effort feedback helps adjust the training challenge.
- Holistic developmentWarm-up and mobility, skill, strength, muscle, endurance, cooldown and flexibility in every complete workout.
- Gamification and masteryProgression paths, goals, milestones and skill unlocks make progress visible.
Find your resources
Ads, videos and proof
Choose your next step
Year-round promotion
Build an Evergreen Promotion
Choose a customer problem, a relevant product mechanism and a clear offer. Match your message to proof and assets before you publish.
Choose your promotion →Explore the evergreen email playbook →Your Black Friday quick start
A focused preparation hour, once your partner link or code is issued. Campaign terms and dates come from the Black Friday hub, not from a historical email.
- Confirm the offer and destination. Read the current campaign terms and use the link or code issued for this campaign. Links, codes and attribution
- Choose one audience and one angle. Start with the problem your audience recognises. Customer research · Messaging and angles
- Pick the campaign sequence. Follow the existing arc, replacing partner placeholders and matching the dates to the issued offer. Black Friday email sequence
- Add evidence that supports your message. Use a relevant member story, a product demonstration or a cleared creative. Browse Ad Copy Examples · Testimonials
- Adapt one placement in your own voice. Begin with the email, video or page your audience already trusts. Keep offer details accurate and disclose your affiliate relationship. Publishing rules
- Check before publishing. Open the final destination, confirm the offer, replace every placeholder and ask us to confirm attribution. Request a copy or tracking check
The Black Friday sequence is separate from evergreen email resources. The full email database also contains historical campaigns, customer emails and internal analysis; it is research material, not a blanket approval to reuse an offer or claim.
How to use this library
- Start Here
- Orientation and your first 14 days.
- Product
- Understand what members get, the five cornerstones and the differentiation.
- Customer
- Find the audience, motivation, problem and objections behind your promotion.
- Marketing Playbook
- Build your story and message. Choose an offer, channel strategy, paid-ad approach or evergreen email.
- Asset Library
- Find Browse Ad Copy Examples, videos, proof, brand files and the full email database.
- Black Friday
- One home for the campaign offer and its separate email sequence.
- Links & Earnings
- Check your links, codes, attribution and commission guidance.
- Help & Reference
- Reach the team, read partner terms and follow sources and updates.
You have a team behind you
Need proof for your angle, a copy check or help finding something? Tell us. If a section feels confusing, your feedback is exactly what helps us improve it.
Five principles to carry into your promotion
Five things decide whether a partner earns with us.
Keep these partner lessons in mind. Historical audience-size and performance comparisons below are directional guidance, not predictions for your results. Email opens and clicks alone do not establish sales success. Use the issued campaign terms and the current Product guide when adapting claims.
Everything else in this kit is detail underneath them.
1
Recommend, don't broadcast.
Ten years of our own sends say the same thing: a plain story about one member out-performs every promotional format we have ever used — by a wide margin. Your audience buys your genuine experience, not our banner.
2
Aim at the right person.
Our highest-converting buyer is the 35–45 professional training around a setback. A 20k audience full of them will out-earn a 200k general-fitness audience. The targeting sheet is the next section.
3
Know which offer you are sending them to.
We run several routes in — the quiz, the free trial, and discounted windows — and most of our sales come through a discounted offer, not list price. List price is the anchor the discount is measured against.
Match the offer to the temperature of your audience: a cold audience usually needs the quiz, a warm one converts on a window. The funnels section sets out each route and what it is for.
4
Use your link everywhere.
Only a click through your partner link, or a sale on your code, can be credited to you. App-store purchases cannot be credited at all — always send buyers to the web.
5
Disclose, always.
A clear "I earn a commission if you buy through my link", or #ad, on every placement. It is the law in the US and UK, and it does not hurt conversion.
The fastest start: pick the ONE placement your audience already trusts you for — a review page, a video, an email to your list — and build that first. One placement a month beats ten in a launch week: the review page compounds, the sequence converts, the video keeps referring for years.
Keep the playbook close
The existing PDF remains available for offline reference. For the latest navigation, interactive tools and current offer instructions, use this live hub.
PREFER A PDF?
The whole playbook is also one downloadable document — 150+ pages, everything on this site except the searchable tools, which it links to. Good for reading offline, sharing with a team, or keeping open while you write.