About TMA & the partner playbook

The Movement Athlete · Partner Marketing Playbook

Everything we know about selling The Movement Athlete. Now it's yours.

The three buyers who actually pay. The story that converts. The ads and the emails that carried the first $1M, the assets to build with, and the claims that keep you safe. Adapt it to your voice — the best partner content has always been personal, never copy-pasted.

— Jesse, Head Coach

100,000+ athletes4.8★ member rating47 countries2,000+ exercise variations100+ skills with full progressions60-day money-back guarantee

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The Movement Athlete app: personalised daily workout, progress tracking and skill mastery screens
As featured Red Bull, LEAD Sports Tech Accelerator, Forbes, SportsTech Ireland, NewsWatch and AMC Men's Health, Men's Fitness, LIVESTRONG, HuffPost and askmen
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How to get in

Know someone who should be promoting TMA? Here is what we look for.

We don’t run an open affiliate program — and we’re not trying to.

There’s no signup form, no anonymous dashboard, no auto-approved link. We run a small, hand-managed roster of partners whose audience actually fits — and we onboard each one personally. That’s not a limitation; it’s why partners here get things big programs can’t give: a named person, proof matched to your angle on request, and a team that checks your first placement is crediting before you’ve earned a cent.

Who we accept: creators, reviewers, newsletter writers and coaches whose audience overlaps the three buyers in this kit — especially the 35–45 professional training around a setback. Audience size matters less than fit: a 20k audience full of them will out-convert a 200k general-fitness audience.

✓ To apply — two minutes, one email

Email [email protected] with the subject “Partner introduction — [your name / platform]” and three things:

  1. Your platform and approximate audience size
  2. Which of the three buyers in this kit describes your audience best
  3. How you plan to promote — a review page, your email list, a YouTube video, or something else

We reply within 2 business days with your code, your checkout links, the email pack, and a real person on the other end — not a portal.