Named member reviews
Around thirty captures from our own live reviews page — real people, real published words, attributable. This is the cleanest proof we have and the best default.
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Homepage Visuals
Hosted homepage graphics and the published member film.
The homepage assets — yours to use
These are the graphics running on our own homepage right now. Using them means your content looks like ours, which is the point — your audience should recognise the thing when they land on it.
The member testimonial film
Real members, in their own words. The single strongest asset we have for a cold audience — embed it, link it, or point to it in a description.
Share link: https://youtu.be/dK0pzXPu1BQ — use the YouTube link rather than re-uploading, so the view count and the comments stay in one place.
The graphics
The five-phone app showcase
The default hero. Use it when you need one image that says “this is a real, finished product”.
The wide feature band
Good as a blog header or an email banner where a tall image would push the copy down.
The assessment and results pair
Use it beside any copy about starting at your actual level — it shows the thing being described.
The progression view
For the micro-progression argument. Shows a ladder with the next step visible.
The workout screen
For “what a session actually looks like”.
The skills frame
For skill-led angles — handstands, levers, muscle-ups.
A real member
A face for member-story content. Real member, used on our own homepage.
Right-click any of these to save it. They are hosted here so they will not disappear when our site changes. If you need a size or a crop that is not here, ask — we would rather make it than have you stretch one.
Watch the published member film on YouTube
Original asset guidance
Everything you get, in one place — you shouldn’t have to build a thing.
- Every image, video and animation you may use → the published Asset Book — real member photos, app screens, exercise demonstrations, badges. Use these instead of screenshotting the product yourself (yours will go stale; ours are current and licensed).
- The ad creative that actually converted (for inspiration and format guidance) → the Creative Gallery — 302 visuals covering 99.1% of our lifetime ad spend. The headline finding for your own creatives: in our Meta ad data, static images with a clear claim out-performed video on return in every year we’ve meaningfully run both. Simple beats produced.
- Proof matched to your angle, on request — we keep a tagged library of real member quotes and reviews, searchable by theme, plus 100+ video testimonials. Tell us your angle (injury / skills / parents) and we pull the right ones.
✓ The testimonial rules
Quotes stay verbatim, are attributed the way we supply them, and are never presented as something they’re not. Never invent, compress or “improve” a member quote, and never reuse a quote you find elsewhere without checking with us.
The rating is 4.8★ — the blended member rating across platforms. Never quote 4.9★ (an old figure, retired), and never attribute the rating to a specific app store.
Everything here is real, cleared for partner use, and hosted — copy a URL straight into your page or email. Use these rather than screenshotting the app yourself: yours will go stale, ours are current.
The one rule that matters. Never generate, mock up or recreate a product screenshot or a testimonial. If the asset you need does not exist, ask us — an honest gap beats an invented asset, and an invented one is the single fastest way to lose an ad account.
Never caption anything as a "real screenshot", "unedited" or "actual capture" unless it genuinely is one, and never submit a composited proof image where a platform asks for authentic customer evidence — ad review, app store, press or a regulator. That is exactly the context where it becomes a problem, and you run ads.
Text links
Text linksBlack Friday text links
Say this → reach for that
The fastest way to pick an image: start from what your copy is actually claiming.
| When your copy is about… | Reach for | Why it lands |
|---|---|---|
| the assessment / their results | The in-app assessment result — a measured level on every movement | It shows the mechanism rather than describing it. |
| a personalised plan | The plan build animation | Use the mp4, never the raw GIF — the GIF is 6 MB and will hurt your page. |
| progressions and unlocking | The skill ladder / progression strip | Pairs with any 'you start exactly where you are' line. |
| what a session contains | The six-element workout screen | Answers 'what do I actually do each day?' before it is asked. |
| going full-screen or hero-size | The multi-device mockup | The only asset big enough for a full-bleed hero. |
| explaining the method | The brand-system infographics — skill tree, placement, progression, the loop | Built to be understood without you narrating them. |
| population / social proof | The members wall | Scale, without a number you have to defend. |
| members' own words | A named member review capture from our live reviews page | Real, published, attributable — the strongest proof in the kit. |
| one strong proof block | The compilation testimonial wall | When you need a single image that does all the proof work. |
| physical change | A transformation image | Keep the claim modest; let the picture carry it. |
| the team / coaching credibility | The coach and team images | Pairs with the physiotherapists-and-coaches line. |
| press / borrowed authority | The publication logo strip | Use flat, never implying endorsement beyond coverage. |
Proof you can publish today
The compilation wall
One image carrying many member voices. Reach for it when a slot needs a single strong proof block rather than a specific story.
Member quotes as text
Every quote in this kit is verbatim and first-name only. Quote them as text freely — never edit, compress or 'improve' a member's words.
Need something specific? Ask for proof matched to your angle — injury, skills, parents, older starters — and we will pull the right ones and send them hosted and ready. One email: [email protected].
Claim limits that travel with every asset
- Real proof only — no fabricated screenshots, faces, quotes or numbers.
- The rating is 4.8★, or 4.7★. Never 4.9 — that figure is retired. Say member rating, never App Store rating.
- The assessment takes about three minutes.
- "100+ progression levels across the 9 Fundamentals" — the exact total grows, so exact counts go stale. Use the drift-proof phrasing.
- Never put a person's name on a results screen. Those screens show the engine's output, not a named member.
- Keep proof legible — never shrink a screenshot of someone's words below about 60% of its native width. Unreadable proof is not proof.
- Convert before you ship. Never put a 6 MB GIF or an 11 MB video on a page; use the mp4 or webm.