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Changelog and sources
What changed, when, and where each figure came from.
Where the numbers come from
Every figure this kit asks you to rely on, with its basis. Hard = recomputed from raw records. Directional = real research, modest sample — use the direction, not two decimal places.
| Figure | Basis | Status |
|---|---|---|
| 100,000+ athletes · 47 countries · 4.8★ | The published, blended cross-platform figures | Hard |
| ~$1M+ in sales | Payment-processor records | Hard |
| 64.3% of cancellers would pay nothing | 2,231 of 3,468 answers in the raw exit-survey workbook | Hard |
| Average buyer age 36.8 · ~85% male | Buyer records; independently corroborated across 143 named members (mean 37.4, median 36) | Hard |
| Injury recovery 46% · convenience 38% · skill 35% · holistic 32% | 68 long-form member responses, multi-coded | Directional |
| Injured Professional 40% of revenue, ~5× conversion | ~25 deep buyer case studies against 53,482 quiz profiles | Directional — strong direction, small paying sample |
| ~5,250 logged objections · fit 32% · price 15% | Three non-buyer surveys combined | Directional |
| 73% of pain reports are shoulder or wrist | Quiz pain-location answers | Hard |
If you need the detail behind any row for a piece you are writing, ask — we would rather share the workbook than have a number drift.