Proof Guidelines

Everything we know about selling The Movement Athlete. Now it's yours.

The three buyers who actually pay. The story that converts. The ads and the emails that carried the first $1M, the assets to build with, and the claims that keep you safe. Adapt it to your voice — the best partner content has always been personal, never copy-pasted.

— Jesse, Head Coach

100,000+ athletes4.8★ member rating47 countries2,000+ exercise variations100+ skills with full progressions60-day money-back guarantee

Approved company wording and rules for using member evidence.

Member stories & testimonials

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People · Quotes · Videos

The numbers you may publish — in these exact words

Copy the wording, not the idea. Each line is checked; a paraphrase usually is not.

The claim	How to use it
100,000+ athletes	Never “100,000 users” or “members”.
4.8★ member rating	4.7★ is also fine. Say member rating — never attribute it to one app store, because it is blended across platforms.
47 countries	As is.
2,000+ exercise variations	As is.
100+ skills with full progression paths	Say 100+, never an exact count — the real number grows.
60-day money-back guarantee	As is. Your strongest closing line.
Backed by the LEAD Sports Tech Accelerator — run by the Adidas family and ex-Red Bull executives	Spell it exactly like that. Never “LEED”, never “Adidas and Redbull”.
Built with physiotherapists, gymnastics coaches and elite calisthenics coaches	As is. The line that answers “is this just an influencer app?”

THE TWO LIMITS ON EVERY PROOF ASSET

Never caption a proof image as a “real screenshot”, “unedited” or an “actual capture”. Some proof images are designed cards carrying real member words — the words are real and consented, the frame is artwork.
Never submit one where a platform asks for authentic customer evidence — ad review, an app store, press, or a regulator.
And never make your own. If nothing fits your angle, ask us — there is more than is published.