About TMA & the partner playbook

The Movement Athlete · Partner Marketing Playbook

Everything we know about selling The Movement Athlete. Now it's yours.

The three buyers who actually pay. The story that converts. The ads and the emails that carried the first $1M, the assets to build with, and the claims that keep you safe. Adapt it to your voice — the best partner content has always been personal, never copy-pasted.

— Jesse, Head Coach

100,000+ athletes4.8★ member rating47 countries2,000+ exercise variations100+ skills with full progressions60-day money-back guarantee

All resources →

The Movement Athlete app: personalised daily workout, progress tracking and skill mastery screens
As featured Red Bull, LEAD Sports Tech Accelerator, Forbes, SportsTech Ireland, NewsWatch and AMC Men's Health, Men's Fitness, LIVESTRONG, HuffPost and askmen
4

What you earn

The rates, the plans to aim at, and what a sale is worth to you.

Start here — it’s the reason you’re reading. The rates below are the proposed structure being finalised in partner agreements; the shape is settled, a number may move before it’s ratified. Your agreement governs.

You earn a share of the first paid charge on every subscription your audience starts through you. No discount comes off the price — you earn on what the customer actually pays.

PlanYour audience paysYou earn (proposed 30%)
Monthly$24.97 / month$7.49
Quarterly$49.97 / quarter$14.99
Annual — the most popular plan$157 / year$47.10

Aim your content at the annual plan. Same rate, higher plan — it pays 6.3× more per referral than monthly, and it’s already the plan most buyers choose, so pointing people there isn’t a stretch; it’s where they were headed anyway.

What a sale is worth — you do the math

We give you the inputs — the price ladder and the rate — and you run them against your own audience. We don’t publish “what you could make,” because nobody can honestly predict your audience but you. What we can answer is the fear behind the question:

✓ The number that answers “will my audience regret this?”

TMA runs a 60-day, no-questions money-back guarantee — and across 26,000+ purchases the lifetime refund rate is under 9%. Fewer than 1 in 11 buyers asks for their money back, on the most generous guarantee in the category.

That’s the closest thing to a risk signal we can honestly give you — and it protects your reputation as much as our revenue.

Why full price beats a discount — for you

  1. You earn more per sale. Under the old structure your cut came out of a discounted price — $34.95 on an annual sale. On the proposed full-price structure the same sale pays $47.10 — 34.8% more per annual referral.
  2. Your credit is protected. A discount code is a magnet for coupon and cashback sites: a buyer who was already going to subscribe opens a new tab, searches “Movement Athlete discount,” and a coupon directory takes credit for the sale you created. A full-price offer carries nothing to intercept. The sale stays yours.
  3. You have something honest to sell. “Try it free for a week, then a fair price backed by a 60-day guarantee” is a stronger pitch to an audience that trusts you than “here’s a coupon” — which trains them to wait for the next one.

📦 Coming: a partner exclusive you can announce

We’re building a version where your link gives your audience a 14-day free trial instead of 7 — no discount, just more time in the product before deciding. It’s the one thing a percentage can never give you: a benefit your audience sees, exclusive to your link, that leaks nothing off the price. It’s in build, not live — we’ll come to you when it’s ready, and we won’t promise a date we haven’t hit.

When you get paid

Commission is on the first paid charge — never trial starts, never renewals. Each sale becomes payable once the 60-day guarantee window has passed on it, plus a processing period (the exact schedule is in your agreement).

Commissions are held 30 days from the first paid charge; a refund inside the 60-day guarantee comes off the balance. After the hold clears, it is yours.

Payouts run every month, with a $100 minimum — if your balance is under $100 it simply rolls forward to the next month; nothing is ever lost. Alongside the payout you get a monthly statement of credited sales, reconciled from the payment records — and if a sale looks missing, that’s ours to find and fix.

What a sale actually pays you

The working rate is 30% of the first paid charge. Your signed agreement governs; there are no public tiers.

RouteTypical first chargeYour ~30%Note
The quiz path (your default)$97 yearly≈$29This is the realistic planning number — most buyers arrive here, not at list price.
The 50% page$78.50≈$23.50Deal-primed audiences only.
Full-price annual$157≈$47Real, but do not lead your own forecasts with it.
Black Friday lifetime — $297 one payment, 24 Nov to 3 Dec$89.10 per salesame 30%One-time charge; the rate does not change.

Why both full-price and discount advice exist in this kit: your evergreen content defaults to the quiz and the trial; windows we announce sell on a discount — and most of our sales arrive through one. Different tools, different weeks.

How the money reaches you

Hold: 30 days from the first paid charge. A refund inside the 60-day guarantee comes off your balance; after the hold clears, the commission is yours. Refund rates here are low and the guarantee is part of why the offer converts — price it in rather than fear it.

Payout method, currency and any tax paperwork are set in your partner agreement at onboarding. This kit does not guess at them — if yours are not settled, ask: [email protected].

THE LIFETIME ROW

The Black Friday offer is lifetime access at $297, one payment — 70% off the full price of $997 — a one-time charge, so it does not appear on the subscription table.

Your commission on it is $89.10. The Black Friday yearly ($97 first year, then $157) pays $29.10. Window: 24 Nov – 3 Dec 2026.

Your commission is unchanged: the discount changes what the customer pays, not how you are paid. The window itself — status, outlines, creative — lives on the Black Friday page.