About TMA & the partner playbook

The Movement Athlete · Partner Marketing Playbook

Everything we know about selling The Movement Athlete. Now it's yours.

The three buyers who actually pay. The story that converts. The ads and the emails that carried the first $1M, the assets to build with, and the claims that keep you safe. Adapt it to your voice — the best partner content has always been personal, never copy-pasted.

— Jesse, Head Coach

100,000+ athletes4.8★ member rating47 countries2,000+ exercise variations100+ skills with full progressions60-day money-back guarantee

All resources →

The Movement Athlete app: personalised daily workout, progress tracking and skill mastery screens
As featured Red Bull, LEAD Sports Tech Accelerator, Forbes, SportsTech Ireland, NewsWatch and AMC Men's Health, Men's Fitness, LIVESTRONG, HuffPost and askmen
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Brand Files

Logos, colours, type and the rules — downloadable.

The logos in every format, the colours, the type, and the rules that keep your content looking like ours.

The logo — the full lockup

Mark plus wordmark, the way the brand is actually set. Right-click to save, or use the vector files below for print.

White lockup

White lockup

For dark backgrounds — the default on photography and dark layouts.

Download PNG →

Dark lockup

Dark lockup

For white and light backgrounds.

Download PNG →

Vector — for print and large format

Scales to any size without softening. Use these for anything printed, any banner, and anything a designer will open.

↓ Lockup · .ai ↓ Lockup · .eps ↓ White lockup · .eps ↓ Dark lockup · .eps ↓ With tagline · .ai ↓ With tagline · .eps

The mark on its own

When the wordmark will not fit — avatars, favicons, a corner badge.

Mark — for light backgrounds

Mark — for light backgrounds

Dark mark, transparent PNG. Put it on white or off-white.

Download →

Mark — for dark backgrounds

Mark — for dark backgrounds

White and cyan mark, transparent PNG. Put it on dark, or on photography.

Download →

The app icon

The app icon

The square App Store tile. Use it when you are showing the app.

Download →

The roundel

The roundel

Circular badge — profile images and avatars.

Download →

LOGO RULES

  • Use the full lockup wherever it fits; drop to the mark alone only when the wordmark would be unreadable.
  • Minimum mark size 32px. Clear space of one icon-height on all sides.
  • Never stretch, rotate, recolour or re-typeset the logo, and never put a light-background version on a dark surface.
  • 🔴 App Store and Google Play badges are not ours to give. Download them from Apple’s Marketing Resources and Google Play’s Brand pages — they are licensed and may not be redrawn.

The colours

Two-colour system: teal is action, navy is authority. Everything else is supporting cast.

TMA Teal — THE primary

#00D4AA — Buttons, links, highlights. Everywhere.

TMA Navy

#1A2540 — Authority zones: callouts, footers, CTA backgrounds.

Achievement Gold

#FFB000 — Mastery and tiers ONLY — never a CTA or button.

App black

#0A0A0A — The app runs on true black, never navy.

White / #F8F9FA off-white

#FFFFFF — Marketing surfaces.

BANNED COLOURS

#0C71C3 (the old TMA blue — retired 22 May 2026, banned in every context) · #0EA5E9 · #3B82F6 · purples (#7C3AED, #A855F7) · and gold used as a button. If you inherit old creative carrying the old blue, replace it with teal.

The logo’s cyan is its own colour and stays as drawn — the palette above is for everything you build around it.

The type

One family: Inter. Three weights — Regular 400 for body, Medium 500 for labels, Bold 700 for headings and CTAs. Never 600, never 800. Free from Google Fonts.

The workout-element icons

Seven SVG files covering the six elements (warm-up and mobility ship as separate glyphs). Scale to any size.

warm-up mobility skillwork strength muscle endurance cooldown

Photography direction

  • Real people, mid-movement — never posed stock models.
  • Bodyweight only in frame — no barbells, dumbbells or machines, ever.
  • Ages 20–60. Slightly cool, desaturated grade.
  • App screenshots always sit on a dark background.
  • 🔴 No before/after body-composition shots, and no visible third-party sportswear logos.

THE FACTS, FOR YOU OR YOUR AI — brand

  • Primary colour #00D4AA teal · dark anchor #1A2540 navy.
  • #0C71C3 is banned everywhere. Replace it on sight.
  • Font: Inter — 400 / 500 / 700 only.
  • Logomark minimum 32px, clear space one icon-height. Never stretch, rotate or recolour.
  • The full lockup is a real artwork file — mark plus wordmark, supplied as PNG and as vector (.ai / .eps). Never re-typeset it.
  • 🔴 Store badges come from Apple and Google directly.