About TMA & the partner playbook

The Movement Athlete · Partner Marketing Playbook

Everything we know about selling The Movement Athlete. Now it's yours.

The three buyers who actually pay. The story that converts. The ads and the emails that carried the first $1M, the assets to build with, and the claims that keep you safe. Adapt it to your voice — the best partner content has always been personal, never copy-pasted.

— Jesse, Head Coach

100,000+ athletes4.8★ member rating47 countries2,000+ exercise variations100+ skills with full progressions60-day money-back guarantee

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The Movement Athlete app: personalised daily workout, progress tracking and skill mastery screens
As featured Red Bull, LEAD Sports Tech Accelerator, Forbes, SportsTech Ireland, NewsWatch and AMC Men's Health, Men's Fitness, LIVESTRONG, HuffPost and askmen
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How we work with you

What you can expect from us, and how to reach a human.

We don’t run an open affiliate program, and we’re not trying to. There’s no signup form and no anonymous dashboard — we choose a small number of partners whose audience actually fits, and we onboard each one personally. If we work together, that means:

  • Your code carries your name. Not a serial number — an identity your audience recognises and you own.
  • A named person on our side. We reconcile by hand every month and tell you exactly what you earned. If a sale goes missing, that’s ours to find and fix — and we say so.
  • Founding-partner standing. You’d be among the first on the rebuilt program. That access is deliberately small while we get every partner’s first sale right.
  • The truth, including when it’s inconvenient. If your audience isn’t our buyer, we’ll tell you before you spend an hour on it — we’d rather lose the placement than waste your credibility.

As the program grows we’ll add more — a self-serve dashboard, the exclusive longer trial through your link. We’ll bring those to you when they’re real, not before.

The TMA coaching team in the gym — coaches spotting members through ring work, box jumps, handstands and levers
The team on the other end of the email — the coaches who built the progressions your audience will train on.