About TMA & the partner playbook

The Movement Athlete · Partner Marketing Playbook

Everything we know about selling The Movement Athlete. Now it's yours.

The three buyers who actually pay. The story that converts. The ads and the emails that carried the first $1M, the assets to build with, and the claims that keep you safe. Adapt it to your voice — the best partner content has always been personal, never copy-pasted.

— Jesse, Head Coach

100,000+ athletes4.8★ member rating47 countries2,000+ exercise variations100+ skills with full progressions60-day money-back guarantee

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The Movement Athlete app: personalised daily workout, progress tracking and skill mastery screens
As featured Red Bull, LEAD Sports Tech Accelerator, Forbes, SportsTech Ireland, NewsWatch and AMC Men's Health, Men's Fitness, LIVESTRONG, HuffPost and askmen
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Your first 14 days

The quickstart. Two weeks, in order, so nothing stalls at the handover.

The partners who earn are the ones who publish in week one. This is the shortest path from reading this page to a credited sale.

Before day 1

You are approved, so everything below assumes you already have your link and your code. If either is missing, one email to us fixes it the same day.

Day 1–2

Read the relevant sections of this kit. Then click your own link and walk the path your audience will walk — not to buy, but to see what they’ll see. If anything looks wrong, reply to your onboarding email before you publish.

Day 3–5

Pick your ONE first placement — the thing your audience already trusts you for. Match the angle to your avatar (this kit): setback → the case-study email · skills → the mechanism email · parents → the FAQ email.

Day 6–10

Build it using the email pack (this kit) or your review outline (this kit). Need proof matched to your angle? Email us the angle — we pull the right member quotes within 2 business days.

Day 11–14

Publish with your disclosure at the top (see the rules). Then email “My link is live — [your name]” with the URL. We check your link is crediting correctly and reply within 48 hours. That reply is your proof you’ll be paid — never skip it.

After launch

One placement per month beats ten in launch week. The review page compounds; the email sequence converts; the video refers for years. And Black Friday 2026 is already planned — the chapter has the dates and the copy.