Everything we know about selling The Movement Athlete. Now it's yours.
The three buyers who actually pay. The story that converts. The ads and the
emails that carried the first $1M, the assets to build with, and the claims that keep you
safe. Adapt it to your voice — the best partner content has always been personal, never
copy-pasted.
— Jesse, Head Coach
100,000+ athletes4.8★ member rating47 countries2,000+ exercise variations100+ skills with full progressions60-day money-back guarantee
Before the offers below: your default recommendation is the quiz. It is free, takes about three minutes, places the visitor at their exact level on every movement — and it does the selling for you.
A quiz lead that converts buys the yearly at $97 on that path, and you earn on that first charge even when the purchase lands weeks later through our nurture emails.
https://quiz.themovementathlete.com/?ref=YOURCODE
Use an offer below instead only when your audience is already warm and a real window is open.
Option
The pitch to your audience
What the buyer experiences
Best for
1 · The 7-day free trial the default
“Try it free for a week — take the assessment and see exactly where you’d start”
Full assessment + real workouts for 7 days; card charged only after the trial; 60-day guarantee on top
Cold and warm audiences · content, reviews, YouTube · any evergreen placement
2 · The 50% offer
“Get the annual plan at half price”
🔴 Charged immediately — there is no free trial on this path. The discount
replaces the trial; the 60-day guarantee still applies.
🔴 Crediting note:
a 50% sale can only be credited to you through a named 50%-off code at the coupon-box
checkout — never the standing half-price page, which carries no code and cannot pay
you. Ask us for the code; do not send audiences to a bare 50% link.
Deal-primed audiences · buyers who already know they want in (present it as a standing
price, never an expiring deal — rule 4 below)
3 · Your exclusive 30% code
“Use MY code at checkout for 30% off your first payment — my code, my audience only”
They type your code at the web checkout (or click your link, which fills
it in automatically); 30% off their first payment — say “first payment”, not
“30% off forever”
Audiences that respond to your exclusive · YouTube (a code survives being spoken
aloud) · anywhere a link is awkward
How to choose
Trust-led audience (they follow you for advice) → the trial.
The ask is smallest and the product sells itself in the assessment.
Your audience expects an exclusive from you → your 30% code.
A code is yours in a way a link never is — it survives screenshots, podcasts and word of
mouth, and every redemption is credited to you by name even if the click trail is lost.
Price-conscious or repeat-exposed audience (they’ve seen TMA from you before
and didn’t bite) → the 50% offer. Depth of discount is the last lever, not the first.
✕ Four rules that keep these honest
Never write trial copy against the 50% path — it charges immediately.
“Half price, backed by the 60-day guarantee” is the honest frame; “risk-free trial at 50% off”
is not true.
Say what the code actually does: 30% off the first payment,
typed at the web checkout (or auto-applied by your link). Never “30% off your subscription”
on monthly — that promises a recurring discount the code doesn’t deliver.
One offer per piece of content. A review that pitches the trial AND the
discount AND the code converts worse than any of them alone — pick the fit and commit.
The 50% is a standing price, not a limited deal. It is available almost
all year, so it must never be described as “ending”, “expiring”, “limited-time”, “today only”,
“last chance” or scarce in any way. Only a dated promo window we confirm in writing may carry
a deadline — and that deadline attaches to that dated event, never to “50% off” generically.
A recurring discount dressed up as time-limited is the single most-enforced breach in UK
(DMCCA/CMA) and US (FTC) consumer law — and when a regulator moves, both names are on
the file. That’s why we police this as hard on our own copy as on yours.
📅 Promo windows & the seasonal calendar
A few times a year TMA runs a bigger, dated promotion. When one is coming, we send you the
exact offer, the exact end date in writing, and ready-made assets — about four
weeks out. Only use deadline dates we’ve confirmed in writing, and when the date passes, the
offer language comes down.
Black Friday → early December is the biggest window of the year, every year.
New Year and mid-year are the other recurring beats. If you only plan one campaign a year, plan
Black Friday — this year’s window opens 18 Nov.
Never promote: lifetime outside a dated window we have announced (inside one — like Black Friday — it is the headline offer), discount stacking, or anything
about app-store pricing. If you’re unsure whether an offer is current, ask — one message, quick
answer.
Three levers (your choice)
One lever per send. Do not mix trial copy with the 50% page.
Commission is always on the first paid charge only. Pick the lever that fits your audience — do not mix trial copy with the 50% page.
Lever 1 · Default
Full price · 7-day free trial
Lead with trial → annual. Replace YOURCODE with your our tracking platform slug.
https://quiz.themovementathlete.com/?ref=YOURCODE
Link the quiz root exactly as above. Never share a versioned quiz path such as /2026-quiz-checkout-v1/ — the root always routes to the current live page and keeps your link working; a versioned link goes stale the moment we ship a new version.
Charged immediately — there is no free trial on this path. The discount replaces it; the 60-day guarantee still applies. Never pair trial wording with this offer.
Ask us for your named 50% code before you use this lever. A 50% sale is credited to you through your code at the checkout's coupon box. The standing half-price page carries no code, so a sale through a bare link may not be credited to you — and an uncredited sale pays you nothing.
One message and we will issue yours.
Your named 50% code at checkout — ask [email protected]Lever 3 · Partner code
30% off first charge only
First paid charge only. Do not post codes on coupon sites.
Your partner-named code at checkout (e.g. your slug)
