Scheduled · 2026 partner campaign
Black Friday Offer & Dates
The offer, the calendar and your campaign resources.
- Lifetime access
- $297
- Your lifetime commission
- $89.10
- Public sale
- 24 Nov – 3 Dec
One payment. 70% off $997.
30% of the first payment.
Closes at 23:59 Pacific.
Campaign resources
Offer details
WHY THIS OFFER IS EXTRAORDINARY
| Lifetime — lead with this | Yearly — the catch-net | |
|---|---|---|
| Price | $297, one payment — 70% off the full price of $997 | $97 for the first year, then $157 a year |
| What they get | The whole system for life: the assessment, workouts that rebuild every session, 100+ skills with full progression paths (bought one course at a time: $9,700+), 2,000+ exercises, every update we ship | The same system for a year |
| Renews? | Never. Nothing to cancel. | Yes, at $157 |
| Guarantee | 60 days, money back | 60 days, money back |
| You earn | $89.10 | $29.10 |
- Not in the offer: no monthly or quarterly discount; no free trial on the Black Friday prices (monthly keeps its normal 7-day trial).
- Never call the $97 yearly a Black Friday exclusive — our quiz sells annual at that price too. The lifetime price is the Black Friday offer.
- Our intention is that this is the last lifetime window. We are moving to a rebuilt AI app and a subscription-only model. We say intention because we only promise what we can bind.
Text links
Your earnings
Your rate does not change: 30% of the first payment, payable once the 60-day guarantee has passed. What changes is the size of that payment.
| What they buy | They pay | You earn (30%) |
|---|---|---|
| Black Friday lifetime — one payment | $297 | $89.10 |
| Black Friday yearly — first year | $97 | $29.10 |
- Lead with lifetime. One sale pays three times a yearly, from the same click.
- Yearly is the catch-net for the audience that will not pay once.
- Arithmetic of one sale, not a forecast — the count depends on how warm your audience is on Tue 24 Nov.
Campaign timeline
Education
Tue 3 – Fri 20 Nov
WHAT HAPPENS
WHAT YOU DO
Pre-launch VIP
Sun 22 – Mon 23 Nov
WHAT HAPPENS
Our list is invited to raise a hand for first access; VIPs get the offer on Mon 23 Nov. Same price, earlier door.
WHAT YOU DO
Post your own “want first word?” ask; send your early-access list a one-line “tomorrow” on 23 Nov.
Main sale
Tue 24 – Mon 30 Nov
WHAT HAPPENS
Cart opens Tue 24 Nov. Proof and answers mid-week, Thanksgiving light, Black Friday Fri 27, Cyber Monday Mon 30.
WHAT YOU DO
You go live Tue 24 Nov: opening post + story set + pinned comment; retargeting on; proof and FAQ mid-week; push on Fri and Mon.
Closing
Tue 1 – Thu 3 Dec
WHAT HAPPENS
“Closes tomorrow” on Wed 2 Dec; three sends on Thu 3 Dec; cart closes 23:59 Pacific. Never extended.
WHAT YOU DO
Closing email Wed 2 Dec, final-hours note Thu 3 Dec, stories every few hours, close creative to your warmest audiences.
After
Fri 4 Dec
WHAT HAPPENS
Everyone: it closed, the free trial is open. People who reached checkout and did not buy: a 24-hour held price — our send, never called an extension.
WHAT YOU DO
Day-after email, unpin everything, ads back to evergreen, every Black Friday claim down the same day.
The full email arc, day by day, with every email and its subject lines: Black Friday · Emails.
Why promote TMA this Black Friday?
Our offer is not just good; it is extraordinary. The focus is the lifetime deal: personalised training across 100+ skills, for years, for a one-time fee.
PROVEN CONVERSION
Our top-performing promotion every year. Over $100,000 across all sales channels in our best single month. Converts cold audiences on price alone.
AN INCREDIBLE LIFETIME OFFER
One payment of $297 — 70% off the full price of $997. 100+ skills, every update, for life. Our intention: the last time we sell it.
THE BIGGEST PAYOUT PER SALE WE OFFER
$89.10 on every lifetime sale — three times a yearly — from the link you already have.
EVERYTHING PROVIDED
402 ads at full size, paste-ready copy for every channel, member quotes, the email arc, the dates, a human on hello@.
So here is the rundown of the Black Friday promo and how you take part.
Campaign calendar
- The window is decided before it opens — our launch email to existing customers clicked at 1.17% in 2025, nearly five times the window average (0.24%). Warm first.
- One calendar, three channels — email carries the argument, social repeats it, retargeting makes sure the interested see the close.
NOW → Mon 2 Nov · WARM
Email two education sends, no offer — what progressive calisthenics is, why strength built on bad movement breaks, what an assessment-first system does differently.
Social the same ideas as posts and reels (hooks in Browse Ad Copy Examples; copy below).
Retargeting nothing to buy yet — build the warm audience you will retarget in the window. Mon 2 Nov: launch note and your checkout links arrive.
3 – 23 NOV · TEASE AND EARLY-ACCESS LIST
Email something is coming on Tue 24 Nov, who it is for, and the invitation to be told first. No price, no link yet.
Social pinned post + story series with the same promise; link-in-bio line updated.
Retargeting a small awareness pass to the warm audience. Send your early-access list a one-line “tomorrow” on 23 Nov; everyone opens Tue 24 Nov.
TUE 24 NOV · PUBLIC OPEN
Email the full offer once, plainly — who it is for, the mechanism in two sentences, then lifetime, one payment, $297 (70% off $997), then your link. Early-access list first, then everyone.
Social post, 6-slide story set, pinned comment under every reel.
Retargeting switch the warm audience to a purchase-optimised campaign on the opening creative. Opening day is one of the two peaks.
25 – 26 NOV · PROOF AND ANSWERS
Email one member story, then the FAQ. In 2023 our plainest email of the window was a list of questions and answers — it out-clicked every offer email around it (0.88%). People do not need another push mid-window; they need the thing stopping them answered.
Social one member quote a day.
Retargeting rotate to proof creative; one resend to non-openers with a new subject (that habit alone added 2,857 clicks in 2023 — once, not daily). Thu 26 Nov is Thanksgiving: one light touch, nothing more.
FRI 27 NOV BLACK FRIDAY → MON 30 NOV CYBER MONDAY · THE PUSH
Email Fri 27 Nov — the offer again, plainly, for the people who were waiting for the day itself. Mon 30 Nov — the major push: “closes Thu 3 Dec”, lifetime, one payment, $297, your link, the guarantee.
Social stories both days, pinned comment refreshed with the close date.
Retargeting close creative to the warmest audiences; frequency can rise. Nothing about health in any of these.
THU 3 DEC · CLOSE, 23:59 Pacific
Email one short final-hours note; our last-day pair were the two best emails of 2023 (1.52% and 0.97%, more than double the window average). Social: stories every few hours until close. Never extend — the close is published from day one. 4 Dec: the day-after email (it closed, the free trial is still open — the most skipped email of a window and the one we would keep if we could keep only one), unpin everything, ads back to evergreen, every Black Friday claim down the same day.
Links & attribution
Same link, no code, no new URL. The work is warming your audience, not the plumbing.
- Your link stays the same.
The quiz root carrying your ref code. Nothing to swap, nothing for your audience to type. Dedicated Black Friday checkout links are being built and arrive in the launch note by Mon 2 Nov — until then write [LINK TBC]; never invent one.
- From Tue 24 Nov, every offer page on our site shows the Black Friday offer.
Pricing, start-training, the trial page — all of them point to the Black Friday page for the length of the window, so whatever route your visitor takes after your link, they see it. We confirm it is live in the launch note.
- Your click is credited for 180 days.
Click in the warm-up, buy on the last night — still your sale. Our own retargeting follows anyone who has clicked you, and our emails follow anyone who then gives us their email — credited to you.
Tell your audience they may hear from us directly after they click; that is normal and the credit is yours.
- Lifetime is a web purchase.
Bought on our checkout, never in an app store — so a lifetime sale is always creditable. App-store subscriptions still cannot be.
- When you see it.
We confirm your link is crediting when your placement goes live (tracking). A sale appears on your statement once its 60-day guarantee has passed. Missing one? Send us the date.
Publishing rules
ONE PUBLIC DEADLINE: Thu 3 Dec, 23:59 Pacific
- If you say it closes, it closes. Published from day one; never extended in public.
- The one follow-up is ours, not yours: on Fri 4 Dec, people who reached our checkout before the deadline and did not buy get a 24-hour held price — worded “you started checkout before the deadline, so we held your price”. Never “we extended the sale”. You do not announce it.
- Inventing an hour or a countdown is a banned commercial practice (UK DMCCA; FTC in the US). Take every claim down on 4 Dec.
On “last time”: say the intention, never a flat promise. True: “our intention is that this is the last lifetime window — they are moving to a subscription-only model.” Not allowed: “never again”, “gone forever”, “last chance ever” as bare claims. The difference is what regulators and your audience will hold you to.
Two prices, stated the same way everywhere. Lifetime $297, one payment, 70% off the full price of $997. Yearly $97 for the first year, then $157. No other number, no “lifetime subscription”, no invented bonus, no discount on monthly or quarterly, no free trial on these prices.
The rating is 4.8★, the member rating — never attributed to one app store.
Keep health and urgency apart. Injury, pain and over-40 angles belong in warm and proof sends. Never in a closing post or email.
#ad at the top of every post and email, not under the fold. No earnings claims to your audience, and none to other partners. Real proof only — member quotes from the quote engine, credited; never a testimonial you made, never a screenshot captioned as unedited.
Coupon and cashback publishers: your lifetime rate may differ — it is in your agreement; ask if unsure.
Checklist & support
THIS WEEK
Read this chapter and how the training works. Post the warm-phase piece. Build your warm audiences. Pull your creative from the ad library.
BY MON 2 NOV
Launch note and checkout links arrive. Adapt the emails and captions into your voice. Build the purchase campaign, paused, pointed at your page. Put the early-access ask live on 3 Nov.
TUE 24 NOV
Early-access list first, then everyone. Post, story set, pinned comment, bio line. Unpause retargeting.
25 – 29 NOV
Proof email, FAQ post, one resend to non-openers. Rotate creative to proof. Answer every question. Light touch on Thanksgiving.
27 NOV → 3 DEC
Black Friday post, Cyber Monday push, “closing tomorrow” email on 2 Dec, final-hours note on 3 Dec, stories every few hours, close creative to the warmest audiences. No health angles.
4 DEC
Day-after email. Unpin everything. Ads back to evergreen. Every Black Friday claim down the same day.
STUCK? ONE EMAIL — WE AIM TO ANSWER WITHIN TWO WORKING DAYS
Write to [email protected] with four lines: where your audience is (newsletter / IG / YouTube / TikTok / paid), roughly how many, which angle fits them (over 40 / injury / busy / skills), and what you need — a creative, a quote, a second opinion on your draft, a check that your link is crediting.
You get assets matched to your angle, not a generic reply.
Why this campaign
- Our top-performing promotion every year — over $100,000 across all sales channels in our best single month.
- Lifetime is what sells in it — in Black Friday 2025, 86% of new-sale cash was lifetime (121 sales), annual 11%, quarterly 3%.
- It converts cold audiences on price alone — people spend once in this fortnight; one payment is built for exactly that.
- The ceiling has been reach, not the offer — each buyer spent more last year than the year before; fewer people heard about it. That is the gap you fill.
- This is the one to be part of — a proven offer, at its deepest price, with an honest reason it is not expected back.
Campaign overview & background
Black Friday Offer & Dates
Lifetime $297, one payment (70% off the full price of $997) and yearly $97. What you earn, how it works, the dates, the copy, the proof, the rules.
Our top-performing promotion every year — and this year, our intention is that it is the last lifetime window we ever open. $89.10 per lifetime sale, on the link you already have. Opens Tue 24 Nov, closes Thu 3 Dec.
THE OPPORTUNITY IN FOUR LINES
- The offer: lifetime access, one payment of $297 — 70% off the full price of $997.
- Your cut: $89.10 per lifetime sale, $29.10 per yearly — same link, no code, no new URL.
- The dates: your links by Mon 2 Nov · cart opens Tue 24 Nov · closes Thu 3 Dec, 23:59 Pacific. Never extended.
- The moment: we are moving to a rebuilt AI app and subscription only. Our intention: this is the last time lifetime is sold.