← Back to the Black Friday chapter
The launch arc

Black Friday Email Sequence

Decided 7 Oct 2026. Lifetime $297 one payment (70% off $997) · yearly $97 → $157. Cart opens Tue 24 Nov · Black Friday Fri 27 · Cyber Monday Mon 30 · closes Thu 3 Dec 23:59 PT. The emails are our 2023 arc — the best year we have run — word for word, with only the dates moved to this year. A date with no email beside it is a slot still to fill.

28emails in the arc
21with copy ready
7slots to fill
24distinct 2023 emails
On every email: One public deadline: Thu 3 Dec, 23:59 PT. Never 'last time ever' / 'never again'. · Lifetime = 'one payment, lifetime access'. Never 'a lifetime subscription'. · 4.8★ (4.7★ fine) as the member rating, never one store's. Never 4.9. · Testimonials from the approved library only, verbatim. · Every email carries the promo opt-out (not an unsubscribe). · Checkout links: [LINK TBC] until supplied. Never invent a URL. · Multiple subject lines per email — every send ships with a challenger. · The copy is the 2023 copy, word for word, with only the dates and the two offer facts moved to this year.

Education (pre-launch)

Tue 3 Nov – Fri 20 Nov · 6 emails

Tue 3 Nov1 emailEducation (pre-launch)

#1 · Edu 1 — You don’t need a gym. Seriously.

2025 resource placed under pre-launch Education.

Tueto: Whole list

Subject lines to test

  • You don't need a gym. Seriously. 💪🛑
  • Watch this and thank us later...
Read the email (49w · test copy only)
You don't need a gym. Seriously. 💪🛑

Watch this and thank us later...

Last line on every email: PS. Not interested in Black Friday? Click here and we'll stop the Black Friday emails — you'll stay on the list for everything else. [promo opt-out link, ?nopromo=bf2026]

Fri 6 Nov1 emailEducation (pre-launch)

#2 · Edu 2 — Are you building or breaking? (No maintenance mode)

2025 resource. The test. No offer.

Frito: Whole list

Subject lines to test

  • Are you building or breaking? (No maintenance mode)
  • Most men over 35 are unknowingly destroying their bodies. Here's the test...⏺
Read the email (592w)
Most men over 35 are unknowingly destroying their bodies. Here's the test...

[Full 592w body as provided — the building or breaking message with the direct question at the end.]

Last line on every email: PS. Not interested in Black Friday? Click here and we'll stop the Black Friday emails — you'll stay on the list for everything else. [promo opt-out link, ?nopromo=bf2026]

Tue 10 Nov1 emailEducation (pre-launch)

#3 · Edu 3 — While your friends pop ibuprofen like candy...

2025 resource — the aging/neglect body + Igor, Gareth, Dave testimonials + 4 methodology points.

Tueto: Whole list

Subject lines to test

  • While your friends pop ibuprofen like candy...
  • Movement Athlete, your body gave up on you
Read the email (746w)
Hey, Movement Athlete

**Your body is aging faster than it should be.**

Every day you can't touch your toes... every time you grunt getting out of bed... every ache you blame on "getting older"...

**That's not aging. That's neglect.**

Look, I'm going to be blunt here: After 30, your body starts throwing a tantrum. You lose 3-8% of muscle mass per decade. Your fascia tightens like shrink wrap. Your joints stiffen like rusty hinges. Your movement patterns? They're degrading faster than a cheap gym membership promise.

**But here's the kicker—this isn't your genetic death sentence.**

Studies on lifelong athletes just proved something huge: what we call "age-related decline" is actually **movement deprivation** in disguise. Your body isn't broken—it's just bored out of its mind.

The secret?

**Progressive movement training that actually talks to your changing physiology instead of ignoring it.**

While your friends are busy complaining about their backs and popping ibuprofen like candy, some people are quietly becoming stronger, more flexible, and more capable every single year.

Like these TMA members who discovered the science works:

**Igor (39, dad of twins)** lost 10.5kg and completely transformed his posture:

**"My shoulders get bigger, my chest gets bigger, my back gets bigger and my waist gets smaller. But biggest change for me was my posture."**

**Gareth (46, financial planner)** went from herniated discs to pain-free movement:

**"I flew up a flight of stairs and wasn't even out of breath. I feel so much fitter, so much stronger after just 3 months."**

**Dave (49, architect)** went from struggling with basic movement to confident strength:

**"I want to be able to physically move my body, play with grandkids. The Movement Athlete has made me more confident in what I'm able to do."**

**The difference isn't genetics. It's methodology.**

What Igor, Gareth and Dave stumbled onto is what we've witnessed with thousands of members: when you stop treating your body like a machine and start moving it through space with actual intention—boom. Game changer.

**Here's what nobody wants to tell you about the methodology you actually need:**

• **Movement quality beats everything else.** You need to earn the right to get stronger by moving correctly first—no shortcuts, no ego lifting

• **Your body craves integrated training.** Every exercise must build strength AND mobility simultaneously, or you're wasting precious time

• **Load + movement = adaptation.** Your joints need to learn efficient patterns under progressive resistance, not just flexibility in isolation

• **Systematic progression is non-negotiable.** Random workouts create random results—you need a methodical path from where you are to where you want to be

But here's the brutal truth: bodyweight training done wrong is just as useless as bicep curls in the squat rack.

**This is exactly why we designed The Movement Athlete—a progressive system that trains WITH your body, not against it.**

We deploy cutting-edge science tools like autoregulation, real-time workout personalization, and intelligent adaptations that respond to how YOU move today.
Every angle covered.
Built-in mobility, strength, endurance, and skill development working together as one unified system.

No more choosing between being strong OR flexible. No more trading power for longevity. No more guessing what your body needs.

We're creating powerful, holistic, mobile humans designed to thrive for decades—not just survive the next workout.

Every workout hits that perfect sweet spot—challenging enough so you don't waste time, but never so hard you get injured. No more guessing if you're doing too much or too little. The system finds your exact edge and keeps you there.

This is exactly why our members don't just get stronger—they become more capable humans who move better, feel younger, and stay pain-free while watching their peers slowly fall apart one complaint at a time.

Your body at 50 doesn't have to be a consolation prize for your body at 30. It can be the upgrade.

**Quick question:**

**If you could fix ONE thing about how your body feels and moves right now, what would it be?**

**Hit reply. One sentence.**

Because when we see what's holding you back, we can show you the exact path forward.

In the next few emails, I'll show you exactly how to build the body that gets stronger, more mobile, and more capable with every passing year.

Because there IS a better way to train. And you deserve to know what it is.

Jesse
Head Coach, TMA

P.S. - Pain isn't "just getting older." Stiffness isn't inevitable. We've seen thousands prove this wrong. It can be you next.

Last line on every email: PS. Not interested in Black Friday? Click here and we'll stop the Black Friday emails — you'll stay on the list for everything else. [promo opt-out link, ?nopromo=bf2026]

Fri 13 Nov1 emailEducation (pre-launch)

#4 · Edu 4 — 15 years, 100,000 bodies, same pattern every time

2025 resource — the Igor bedtime story + building/breaking pattern. No offer.

Frito: Whole list

Subject lines to test

  • 15 years, 100,000 bodies, same pattern every time
  • The difference between men who age gracefully and those who fall apart...⏺
Read the email (592w)
**At 3:42 AM last Tuesday...**

Igor rolled out of bed to check on his crying twins.

Six months ago, that simple movement would have left him groaning, clutching his lower back, moving like a 70-year-old man at 39.

**But something was different that night.**

He moved fluidly. Powerfully. Like his body was 10 years younger.

When he looked in the bathroom mirror, he barely recognized himself:

**"My shoulders got bigger, my chest got bigger, my back got bigger and my waist got smaller. But the biggest change? My posture. I look in the mirror and think 'Who is this guy?'"**

**In 15 years of coaching, I've seen this transformation over 10,000 times.**

YOUR BODY IS EITHER BUILDING OR BREAKING
THERE IS NO MAINTENANCE MODE

Most men over 35 are unknowingly in "breaking mode."

They think lifting heavy weights will save them.
They think running will keep them young.
They think stretching once a week is enough.

**They're dead wrong.**

All they're doing is building strength on top of broken movement patterns.

And broken movement patterns ALWAYS win in the end.

**Here's what "breaking mode" looks like:**

• You grunt getting out of chairs
• Your knees crack walking upstairs
• You throw your back out tying your shoes
• You avoid playing with your kids because it hurts
• You feel 10 years older than you actually are

**But here's what I've discovered after working with 100,000+ people:**

There's a way to switch into "building mode."

Where your body gets MORE capable every year.
Where 50 feels better than 30.
Where you move like an athlete while your peers shuffle like old men.

GARETH THOUGHT HE WAS DONE

46-year-old financial planner. Herniated 3 discs during lockdown. Couldn't move for 2 months.

**"I flew up a flight of stairs and wasn't even out of breath. After 20 years in the gym, 3 months with TMA taught me what I'd been missing."**

**From broken to bulletproof in 90 days.**

DAVE WANTED TO PLAY WITH HIS GRANDKIDS

49-year-old architect. Desk job for 25 years. Body felt like it was falling apart.

**"I wanted to move my own body in space. Play with grandkids. TMA made me confident in what I'm able to do—and what I'm going to be able to do."**

**Functional strength that translates to LIFE.**

**What do Igor, Gareth, Dave and thousands of others know?**

**They discovered the same systematic methodology I've been perfecting for over a decade.**

The methodology that's built into every TMA program.

The methodology that switches your body from "breaking mode" to "building mode."

**And here's what I've seen this methodology do:**

✅ 52-year-old executives doing their first handstand
✅ Former athletes reversing 20 years of joint damage
✅ Busy dads building bulletproof backs in 15-minute sessions
✅ Desk warriors moving pain-free for the first time in years

**But first, I need to assess where YOU are:**

IF YOU COULD FIX ONE THING ABOUT HOW YOUR BODY FEELS AND MOVES RIGHT NOW, WHAT WOULD IT BE?

Hit reply. One sentence. Be specific.

**The key to starting is knowing exactly where you are now.**

And in my next email, I'll show you the specific TMA protocol that fixes it.

**Remember:**

**I've seen this work for accountants, pilots, engineers, and CEOs.**

**The only question is: Are you ready to switch modes?**

Based on what I've seen,

**Jesse**
Head Coach, TMA

P.S. - I've watched 100,000+ transformations. The pattern is always the same: Fix the foundation first, everything else follows. Your movement patterns are the foundation. More on that in the next email

Last line on every email: PS. Not interested in Black Friday? Click here and we'll stop the Black Friday emails — you'll stay on the list for everything else. [promo opt-out link, ?nopromo=bf2026]

Tue 17 Nov1 emailEducation (pre-launch)

#5 · Edu 5 — Get stronger with fewer injuries — just like this 47-year-old dad

2025 resource — Sean story. Stop training like 1995.

Tueto: Whole list

Subject lines to test

  • Get stronger with fewer injuries - just like this 47-year-old dad
  • The difference? He stopped training like it's 1995.
Read the email (222w)
Agnieszka, stop lying to yourself.

"I don't have time" isn't the problem.

Every 47-year-old teacher working 60 hours a week has the same 24 hours. The difference? Sean stopped making excuses and started making progress.

**Here's what he did differently:**

**He ditched the gym.** No more commutes, no more waiting for equipment, no more wasted hours. He trained smarter, not longer—using his body as the only tool he needed.

**He fixed his movement first.** Years of sitting at a desk and lifting heavy with garbage form had left him stiff and injury-prone. Calisthenics rebuilt his foundation. Now he's stronger, more agile, and pain-free.

**He let the AI do the thinking.** Your AI trainer calculates exactly what your body can handle today—not some cookie-cutter program designed for a 25-year-old. No guesswork. No burnout. Just systematic progress.

Sean's 60-hour weeks didn't change. His discipline did.

Read Sean's Full Story [link]

The question isn't whether you have time. It's whether you're willing to stop training like it's 1995 and start training like your joints matter.

Your future self is watching this decision.

Jesse, Head Coach

The Movement Athlete

**P.S.** Free 7-day trial. Zero equipment needed. Either it works or it doesn't—find out yourself.

**HAVE A QUESTION?** Hit reply—there's a human on the other side.

Last line on every email: PS. Not interested in Black Friday? Click here and we'll stop the Black Friday emails — you'll stay on the list for everything else. [promo opt-out link, ?nopromo=bf2026]

Fri 20 Nov1 emailEducation (pre-launch)

#6 · Edu 6 — “I don’t have time” isn’t the problem

2025 resource — "I don't have time" isn't the problem.

Frito: Whole list

Subject lines to test

  • Agnieszka, stop lying to yourself.
  • "I don't have time" isn't the problem.
Read the email (222w (alt))
Agnieszka, stop lying to yourself.

"I don't have time" isn't the problem.

Every 47-year-old teacher working 60 hours a week has the same 24 hours. The difference? Sean stopped making excuses and started making progress.

**Here's what he did differently:**

**He ditched the gym.** No more commutes, no more waiting for equipment, no more wasted hours. He trained smarter, not longer—using his body as the only tool he needed.

**He fixed his movement first.** Years of sitting at a desk and lifting heavy with garbage form had left him stiff and injury-prone. Calisthenics rebuilt his foundation. Now he's stronger, more agile, and pain-free.

**He let the AI do the thinking.** Your AI trainer calculates exactly what your body can handle today—not some cookie-cutter program designed for a 25-year-old. No guesswork. No burnout. Just systematic progress.

Sean's 60-hour weeks didn't change. His discipline did.

The question isn't whether you have time. It's whether you're willing to stop training like it's 1995 and start training like your joints matter.

Your future self is watching this decision.

Jesse, Head Coach

The Movement Athlete

**P.S.** Free 7-day trial. Zero equipment needed. Either it works or it doesn't—find out yourself.

Last line on every email: PS. Not interested in Black Friday? Click here and we'll stop the Black Friday emails — you'll stay on the list for everything else. [promo opt-out link, ?nopromo=bf2026]

Pre-launch VIP

Sun 22 Nov – Mon 23 Nov · 3 emails

Sun 22 Nov1 emailPre-launch VIP

#7 · VIP 1 — 'Tomorrow you get first access'

No price yet. Same price as everyone; the perk is early access.

Sunto: VIPs

Subject lines to test

  • The Biggest Black Friday Sale drops in 48h
  • T-48 until the Biggest Black Friday Sale
Read the email (283 words — 2023 copy, dates moved)
Hi ,

️♂️ We've got something exceptionally special headed your
way - it's almost too good to be true.

Get ready because in about 48 hours, Black Friday is gearing up to be
absolutely INSANE with our last-time-ever offer at 70% OFF. The price
that will never be the same again!

So what is this mindblowing offer?

Imagine this...

A lifetime membership providing you access to train over 100
calisthenics skills and personalized workouts for years on end.

This includes everything from tutorials, detailed progressions,
thousands of exercise videos, assessments, mastery systems, and years'
worth of personalized workouts.

Now, here's the kicker - it's all yours for a jaw-dropping, one-time
price at 70% OFF.

The price that has us a bit uneasy, considering how much value it's
being offered and tremendous effort invested over the years.

No more monthly payments.

No more purchasing courses, like that 8-week handstand program you've
seen.

No more confusion about what to do, when, and how.

It's a training that will take you on a journey of bodyweight mastery
for years and years to come and make you strong, mobile and pain free as
you grow older.

And this is the last time we will be offering it at this price.

Don't miss the chance to become a legacy member of The Movement Athlete
with lifetime access to everything, forever, all for a single,
unbeatable fee.

Keep an eye out on your email for your Biggest Black Friday Sale.

The Cart will open in just 48h.

Stay Strong

- The Movement Athlete Team

PS. If you DO NOT wish to receive any more emails about the Black
Friday, please simply let us know by clicking here
.

Last line on every email: PS. Not interested in Black Friday? Click here and we'll stop the Black Friday emails — you'll stay on the list for everything else. [promo opt-out link, ?nopromo=bf2026]

Mon 23 Nov2 emailsPre-launch VIP

#8 · VIP 2 — VIP OPEN: lifetime $297 + yearly $97

First access. Full offer.

Mon AMto: VIPs

Subject lines to test

  • 🐙 Black Friday Extravaganza: Snag the Lowest Price Before It's Gone!
  • Get Everything, forever at the lowest price it will ever be
  • 🚀 Unleash a Lifetime of Fitness: Black Friday Special - 70% OFF Forever! 💪
  • 🐙 Black Friday Extravaganza: Snag the Lowest $$$ Before It's Gone!
  • 💥 Lowest $$$ Alert: Black Friday Savings Begin NOW! 🚀
  • 💥 Forever Fit: 70% OFF - Lifetime Access at a Price Never Seen Before!
'PRICE WILL TRIPLE' kept — true against the $997 full price
ADJUSTED in the copy: 'up to 70% off quarterly, yearly and lifetime' → '70% off lifetime access' (2026 is lifetime + the $97 yearly)
CHECK the wording: the 2026 window is Tue 24 Nov – Thu 3 Dec (10 days) — 'next week only' is close enough; adjust as you go
Read the email (641 words — 2023 copy, dates moved)
Hi %FIRSTNAME%,

The moment you've been waiting for is here:

THE Biggest Sale of the Year has officially kicked off!

 For the NEXT WEEK ONLY, you can get access to the Movement Athlete
Academy with an exclusive offer of 70% OFF on lifetime access!

Act fast because the PRICE WILL TRIPLE on Thursday, 3rd of December 2026
at 11:59pm PT.

Ready to transform your fitness with adaptive calisthenics?

➤➤Secure your SPECIAL PRICE HERE⚡️⚡️
⚡️

If you've been looking to invest in your longevity and health, this is
it:

TMA is not your typical fitness app; there is nothing like this on the
market.

The Movement Athete Academy will take you on a journey towards a robust,
agile, and healthy body that stands the test of time with the help of
progressive calisthenics - the most effective bodyweight strenght
training on earth.

When you join it starts with a comprehensive assessment, pinpointing
your exact fitness level and determining your perfect training plan.
From mastering fundamental movements such as push-ups and pull-ups, we
seamlessly guide you through a progression to more and more advanced
calisthenics skills.

With every workout, you're not just building strength, mobility, and
endurance - just like in a game, you're inching closer to conquering a
specific skill you're striving for.
Fueled by cutting-edge AI technology, our personalized, adaptive
training program is meticulously crafted to sculpt the strongest, most
mobile version of yourself.

Plus, it's your ticket to joints that are pain-free and practically
bulletproof for years to come.

Here is what you will get:

 Unlock years of daily, PERSONALIZED workouts guiding you through
mastering over 100 different calisthenics skills.

 Say goodbye to randomness - our comprehensive assessment ensures
you're challenged at the right level without risking injury.

 Easy-to-follow workouts optimized for strength, fat loss, and
muscle building. Unlike other apps, we keep it fresh with varied rep
schemes every time you hit the workout.

 Our workouts adjust in real-time based on your feedback, tailoring
the experience to your unique journey.

 Flexibility at its best - workout anytime, anywhere by adjusting
the time and equipment available to you.

 Progress like a pro - unlock increasingly challenging moves along
your fitness journey, just like leveling up in a game. Stay motivated
and excited to conquer new levels!

Even if you have only 15 min 3x a week, we promise you will be seeing
results.

But, here's the real game-changer:

This is your final opportunity to snag lifetime access at an incredible
70% OFF - a deal that won't ever come around again!

Why is this such a big deal?

Picture this...

A lifetime membership grants you exclusive access to train in over 100
calisthenics skills and enjoy personalized workouts for years to come.

This encompasses everything - from detailed tutorials, progressions,
and thousands of exercise videos to assessments, mastery systems, and a
treasure trove of personalized workouts spanning years.

The price has us feeling a bit awe-struck, given the substantial value
and effort invested over the years; this is the last time we are doing
this.

For you this means:

* No more monthly payments.

* No more splurging on individual courses, like that 8-week handstand
program you've been eyeing.

* No more confusion about what, when, and how to train.

And let's be honest, this is the ultimate curtain call for this
unbeatable price.

Seize this chance to secure your spot as a legacy member of The Movement
Athlete, enjoying lifetime access to everything, forever - all for a
single, unbeatable fee.

If you have been on the edge about calisthenics, this is your last
chance.

Don't let this opportunity slip away! ✨

Stay Strong

- The Movement Athlete Team

PS. If you DO NOT wish to receive any more emails about the Black
Friday, please simply let us know by clicking here
.

Last line on every email: PS. Not interested in Black Friday? Click here and we'll stop the Black Friday emails — you'll stay on the list for everything else. [promo opt-out link, ?nopromo=bf2026]

#9 · VIP 3 — 'Public opens tomorrow — you're in first'

Short.

Mon PMto: VIPs

Subject lines to test

  • The Biggest Black Friday Sale is coming
Read the email (263 words — 2023 copy, dates moved)
Hi %FIRSTNAME%,

️♂️ We've got something exceptionally special headed your
way - it's almost too good to be true.

Get ready because in about 48h, Black Friday is gearing up to be
absolutely INSANE with our best offer for the last time ever.

Imagine this...

A lifetime membership providing you access to train over 100
calisthenics skills and personalized workouts for years on end.

This includes everything from tutorials, detailed progressions,
thousands of exercise videos, assessments, mastery systems, and years'
worth of personalized workouts.

Now, here's the kicker - it's all yours for a jaw-dropping, one-time
price that even has us feeling pretty uncomfortable knowing how much
work over the years went into building this system.

No more monthly payments.

No more purchasing courses, like that 8-week handstand program you've
seen.

No more confusion about what to do, when, and how.

It's a training that will take you on a journey of bodyweight mastery
for years and year to come and make you strong, mobile and pain free as
you grow older.

And this is the last time we will be offering it at this price.

Don't miss the chance to become a legacy member of The Movement Athlete
with lifetime access to everything, forever, all for a single,
unbeatable fee.

Keep an eye out on your email for your Biggest Black Friday Sale.

The Cart will open in just 48h.

Stay Strong

- The Movement Athlete Team

PS. If you DO NOT wish to receive any more emails about the Black
Friday, please simply let us know by clicking here
.

Last line on every email: PS. Not interested in Black Friday? Click here and we'll stop the Black Friday emails — you'll stay on the list for everything else. [promo opt-out link, ?nopromo=bf2026]

Main sale

Tue 24 Nov – Mon 30 Nov · 13 emails · partners live

Tue 24 Nov2 emailsMain sale

#10 · CART OPEN — announcement

The full offer once, plainly: who it is for, the mechanism, lifetime $297 (70% off $997), yearly $97, one link.

PUBLIC — partners liveTue AMto: Everyone

Subject lines to test

  • 🐙 Black Friday Extravaganza: Snag the Lowest Price Before It's Gone!
  • Get Everything, forever at the lowest price it will ever be
  • 🚀 Unleash a Lifetime of Fitness: Black Friday Special - 70% OFF Forever! 💪
  • 🐙 Black Friday Extravaganza: Snag the Lowest $$$ Before It's Gone!
  • 💥 Lowest $$$ Alert: Black Friday Savings Begin NOW! 🚀
  • 💥 Forever Fit: 70% OFF - Lifetime Access at a Price Never Seen Before!
'PRICE WILL TRIPLE' kept — true against the $997 full price
ADJUSTED in the copy: 'up to 70% off quarterly, yearly and lifetime' → '70% off lifetime access' (2026 is lifetime + the $97 yearly)
CHECK the wording: the 2026 window is Tue 24 Nov – Thu 3 Dec (10 days) — 'next week only' is close enough; adjust as you go
Read the email (641 words — 2023 copy, dates moved)
Hi %FIRSTNAME%,

The moment you've been waiting for is here:

THE Biggest Sale of the Year has officially kicked off!

 For the NEXT WEEK ONLY, you can get access to the Movement Athlete
Academy with an exclusive offer of 70% OFF on lifetime access!

Act fast because the PRICE WILL TRIPLE on Thursday, 3rd of December 2026
at 11:59pm PT.

Ready to transform your fitness with adaptive calisthenics?

➤➤Secure your SPECIAL PRICE HERE⚡️⚡️
⚡️

If you've been looking to invest in your longevity and health, this is
it:

TMA is not your typical fitness app; there is nothing like this on the
market.

The Movement Athete Academy will take you on a journey towards a robust,
agile, and healthy body that stands the test of time with the help of
progressive calisthenics - the most effective bodyweight strenght
training on earth.

When you join it starts with a comprehensive assessment, pinpointing
your exact fitness level and determining your perfect training plan.
From mastering fundamental movements such as push-ups and pull-ups, we
seamlessly guide you through a progression to more and more advanced
calisthenics skills.

With every workout, you're not just building strength, mobility, and
endurance - just like in a game, you're inching closer to conquering a
specific skill you're striving for.
Fueled by cutting-edge AI technology, our personalized, adaptive
training program is meticulously crafted to sculpt the strongest, most
mobile version of yourself.

Plus, it's your ticket to joints that are pain-free and practically
bulletproof for years to come.

Here is what you will get:

 Unlock years of daily, PERSONALIZED workouts guiding you through
mastering over 100 different calisthenics skills.

 Say goodbye to randomness - our comprehensive assessment ensures
you're challenged at the right level without risking injury.

 Easy-to-follow workouts optimized for strength, fat loss, and
muscle building. Unlike other apps, we keep it fresh with varied rep
schemes every time you hit the workout.

 Our workouts adjust in real-time based on your feedback, tailoring
the experience to your unique journey.

 Flexibility at its best - workout anytime, anywhere by adjusting
the time and equipment available to you.

 Progress like a pro - unlock increasingly challenging moves along
your fitness journey, just like leveling up in a game. Stay motivated
and excited to conquer new levels!

Even if you have only 15 min 3x a week, we promise you will be seeing
results.

But, here's the real game-changer:

This is your final opportunity to snag lifetime access at an incredible
70% OFF - a deal that won't ever come around again!

Why is this such a big deal?

Picture this...

A lifetime membership grants you exclusive access to train in over 100
calisthenics skills and enjoy personalized workouts for years to come.

This encompasses everything - from detailed tutorials, progressions,
and thousands of exercise videos to assessments, mastery systems, and a
treasure trove of personalized workouts spanning years.

The price has us feeling a bit awe-struck, given the substantial value
and effort invested over the years; this is the last time we are doing
this.

For you this means:

* No more monthly payments.

* No more splurging on individual courses, like that 8-week handstand
program you've been eyeing.

* No more confusion about what, when, and how to train.

And let's be honest, this is the ultimate curtain call for this
unbeatable price.

Seize this chance to secure your spot as a legacy member of The Movement
Athlete, enjoying lifetime access to everything, forever - all for a
single, unbeatable fee.

If you have been on the edge about calisthenics, this is your last
chance.

Don't let this opportunity slip away! ✨

Stay Strong

- The Movement Athlete Team

PS. If you DO NOT wish to receive any more emails about the Black
Friday, please simply let us know by clicking here
.

Last line on every email: PS. Not interested in Black Friday? Click here and we'll stop the Black Friday emails — you'll stay on the list for everything else. [promo opt-out link, ?nopromo=bf2026]

#11 · CART OPEN — who it's for

Who this is for, in their words.

PUBLIC — partners liveTue PMto: Everyone

Subject lines to test

  • Never Pay Again: 70% OFF Lifetime Access – Act Fast!
  • Unlock a Lifetime of Fitness: Seize 70% OFF Before It's Gone
  • Upgrade to lifetime access at 70% OFF 🥳
Read the email (334 words — 2023 copy, dates moved)
Hi %FIRSTNAME%,

Coach Jesse here. I am sure you already saw that this Black Friday we
have an incredible, almost too good to be true offer for you.

** Here's the deal:**

This Black Friday only, you can get lifetime access to the Whole
Movement Athlete Academy forever for a one-time fee at 70% OFF
the normal price. 

That means:

✅ No more monthly payments, 

✅ No more splurging on individual courses.

✅ No more confusion about your training routine.

**⚠️ Why is this such a big deal?**

Our competitors often charge a hefty $100 for an 8-week calisthenics
beginner program or a handstand course.

**With this Lifetime deal, you get it all:**

Progressions, tutorials, assessments, mastery systems, a comprehensive
training plan for each skill, and a library of over 1000 exercises
spanning more than 100 calisthenics skills.

Plus, on top of that, you get an AI-driven platform. 

This means you receive personalized workouts that continuously adapt
based on your feedback, and not just for 8 weeks, but for

**years and years of personalized workouts.**

If this doesn't scream "epic deal," I don't know what does.

This is your last opportunity to grab our exclusive Lifetime Access
offer at an

**unbeatable price.**

For just $297 USD (normally $997), you can lock in a lifetime of gains,
access to over 100 calisthenics skills, and personalised workouts for
years to come.

This means

**ACCESS TO EVERYTHING FOREVER,** including all future updates and
improvements - believe me, there are many to come.

**Ready to invest in your health for years to come?**

SECURE YORU SPECIAL PRICE HERE

Make sure to use the email linked to your TMA app.

But, remember, this deal disappears when the clock strikes 11:59 pm PT on
December 3rd.

Don't miss out on this opportunity to join The Movement Athlete's legacy
community. Once you upgrade, your current plan will be canceled within
24 hours, and you'll officially be a lifetime member.

We will see you inside.

The Movement Athlete Team.

Sent to: [email protected]

Last line on every email: PS. Not interested in Black Friday? Click here and we'll stop the Black Friday emails — you'll stay on the list for everything else. [promo opt-out link, ?nopromo=bf2026]

Wed 25 Nov3 emailsMain sale

#12 · HARD SALE — proof

Member stories, verbatim from the approved library.

PUBLIC — partners liveWedto: VIPs + engaged + clickers

Subject lines to test

  • "It is the best calisthenic program" - actual customer feedback
  • “I want to keep up with my kids—and grandkids one day”
  • From Pain to Progress with Calisthenics 💪
  • Arthritis and torn cartilage? Try calisthenics
  • "I can't believe how much it helped me" - actual customer feedback
Read the email (784 words — 2023 copy, dates moved)
Hi %FIRSTNAME%,

(Quick reminder that there are only a few days left to take advantage of
our special Black Friday promo.
Get the best personalised calisthenics training program for 70%
off .)

Heath Murray was in a rough place.

With arthritis in his spine and torn cartilage in his hips, his "body
was in pain a lot of the time."

A life-long soccer player, he now needed to find a new way to stay
active that would be gentler on his joints.

So, he turned to calisthenics-and The Movement Athlete.

He says:

"I knew it would help me increase my flexibility and strength and go
easy on my joints, which is what I really needed."

And once I did a few workouts with the app, I was hooked."

Here are Heath's favorite things about The Movement Athlete:

1. You make consistent progress

Our AI super-trainer adjusts your workouts continually, based on your
performance last week, yesterday, and even "in the moment" in a
given workout based on your last set.

Which means: you're always training at the perfect level of challenge,
while staying safe and protecting yourself from injury.

Keeping things interesting-making sure you make steady progress.
Because the assessment doesn't lie, and it will put you at the right
level, even if you have lots of experience in other sports.

As Heath said:

"I consider myself a natural athlete.
But with this program, I've burst out laughing several times because I
can't even move an inch in a certain position at the start.
I really like the challenge, and I seem to get better every set and
every day."

****

2. Your workouts never get boring
Other calisthenics programs get old, fast.
Because they're only focused on one or two movement, like an "8-week
handstand" or "muscle-up course".
And who wants to work on the same thing every workout?
With The Movement Athlete, you get access to thousands of exercises,
tutorials, and progressions that can create years and years of different
personalized workouts.
You will be able to master over 100 calisthenics skills and get
incredibly strong and mobile while doing so-all through a trainer in
your phone that you can take anywhere.
As Heath said:
"Usually, I will want to change programs after a few weeks, and I'll
lose interest, but this app has kept my interest up.
And I've been doing it almost every day and really enjoying the
challenge of it all."

3. You'll build muscle, endurance, and strength
It's no secret that gymnasts are in incredible shape.
They are muscular, but they also have endurance and energy.
And they have incredibly flexibility.

How do they get a body like that? Simple: by getting really strong and
skilled at calisthenics and gymnastics movements.
And that's exactly what The Movement Athlete will help you do.
As Heath said:

"It has so many different exercises, so many challenges for your body,
and it feels really cool to master a new move."

****

Heath's final thoughts?

"I would say go for it, 100%. It is one of the best calisthenic
programs that I found.

Since I started, I've noticed I've gained some flexibility and I have a
bit more energy every day.

This is important because I'm almost 50, and I want to be able to keep
up with my kids as they get older and hopefully, eventually,
grandkids."

...
We have so many stories like Heath's that we don't have room to
share them all.

Stories of people who were in pain, feeling fatigued, and needing a
joint-friendly way to build strength, increase flexibility, and feel
more energy.

Which is why they joined The Movement Athlete.

Remember:
By joining today, you can save 70%
off the normal cost.
This is our BIGGEST SALE OF THE YEAR.

The price will never be this low again!!
But this Black Friday Special ends soon.

Don't miss out on your opportunity to get access to years of
world-class programming at a fraction of the cost.

This is your chance to become insanely strong, with bulletproof joints
and plenty of flexibility and energy.

Become stronger, more energetic, and more flexible-and save 70%

Stay Strong,
- The Movement Athlete Team

P.S.
Remember, you can join today and feel protected with your investment in
your strength, your joints, and your health.

Because there is NO RISK - you are protected by 60 days guarantee.
You'll be well on the road to incredible strength, mobility, and
endurance...

Or you'll just send us an email and get a full refund.
No questions asked.

So what are you waiting for?

You won't get a better opportunity than this.
Become stronger, more energetic, and more flexible-and save 70%

Last line on every email: PS. Not interested in Black Friday? Click here and we'll stop the Black Friday emails — you'll stay on the list for everything else. [promo opt-out link, ?nopromo=bf2026]

#13 · HARD SALE — objection FAQ

'Will calisthenics help me with…' — the 2023 FAQ out-clicked every offer email around it.

PUBLIC — partners liveWedto: VIPs + engaged + clickers

Subject lines to test

  • ⏰ Final Countdown: Your Last Chance for 70% OFF
  • 🧐 Get the Facts Straight: "Will calisthenics help me with...."
  • 🚨 Last 48 Hours: Grab 70% OFF Access Now
  • 📆 Time's Ticking: 48h Left to Snag Access at 70% OFF
  • Get strong & mobile for life: ⏰ 48h Left for 70% OFF
Read the email (1674 words — 2023 copy, dates moved)
Hi %FIRSTNAME%,

We've been absolutely blown away by the response to our holiday deal,
and it's incredible to see so many of you jumping on board and becoming
part of our growing family.

But, what truly fires us up is witnessing many of you commit to a
healthier, stronger, and more mobile life - not just for yourselves
but for your families too.  Your future self will thank you, I promise.

As we enter the final 48 hours ⏰, I urge you not to miss out on our
INCREDIBLE DEAL - a whopping 70% OFF to gain Access to The
Movement Athlete Training Platform
and officially join
our family.

This is the last chance to snag this price, as inflation is leaving us
with no choice but to make adjustments.

Let's make these next 48 hours count - secure your spot and let's
crush those fitness goals together!

And remember: you are protected by
60 day $$$ back guarantee
Cart closes on the 3rd of December

I'm so excited to see how much stronger you all get over the coming
weeks.

But listen, if you're still making up your mind - keep reading.

Your questions are about to be answered!

❓Will it work for me?
❓Who are the trainers behind them?
❓Is it good for building muscle? Will I be able to lose weight?
❓Do I need equipment?
❓How does the 60-day money-back guarantee work?
And so on...

Let us tackle some of the questions right here.

1. What is The Movement Athlete Academy?

With the Movement Athlete platform, you can access a

**LIFELONG**, PERSONALISED, ADAPTIVE CALISTHENICS TRAINING SYSTEM.

It's designed to, step by step, guide you from ZERO to bodyweight
mastery in a

**safe, structured, and effective way.**

All that while mastering over 100 amazing calisthenics & gymnastics
skills like handstands, planches, levers, muscle-ups, and more.

It's a uniquely gamified system - just see the image below for the
Handstand Journey.

2. What results can I expect?
Here are just some benefits that some of our 60,678 users experienced
just after a few weeks of training with TMA Academy.

Build lean muscles and lose fat naturally
"My physique changed hugely, now have a six-pack my core is very
strong, shoulders and upper body has grown quite a bit." - Sean

No more joint pains and muscle aches
"Some knee pain that I have from time to time is also dissipating."
- Taha

Improved mobility & flexibility
"My mobility has improved significantly. I finally can touch my toes,
my hamstrings are not tight anymore, and finally can lift my kids
without pain" - Matt

Functional strength
"I have developed a surprising amount of strength, and I just feel so
much healthier and more energetic after starting the program."  -
Michael

Confidence & feeling my best self
"I feel more confident; my disposition is bigger, I feel more calm and
relaxed. My humor is better. Now, I have better physical conditioning
and my muscles have grown. I have much more strength." - Wagner

Better posture
"The first change I noticed was that my posture improved. I felt like
I became taller, which in turn made me more confident." - Taha

Mentally stronger
"My pain threshold has been dramatically challenged, which is a
fundamental shift in my mentality. I can keep going with my workouts a
lot more than before." - Matt

More energy and younger than ever
"I am full of energy, get lots of compliments, and my gym hired me as
a personal trainer so I could be a role model for their 60+ [years old]
members." - Carol

Stress-free workout
"My life has gotten simpler in terms of training when I can rather
than stressing about not making the gym/ scheduled workouts." - Phil

Always motivated & excited to train
"Mentally, I've started getting used to working hard and have really
made an effort to take my time during each exercise." - Liam

I am having so much fun
"It's like a game, with levels and all that, so that was a bit
exciting, it was very interesting to see." - William

Are you ready to become insanely strong, flexible, and
pain-free?

3. Will TMA help me lose weight/ build muscle?

The system is built to help you with holistic development and body
mastery. That means that sessions are optimized for losing fat and
building muscle at the same time, with the main focus being a balance
between strength and mobility. Our program and a great diet will be
optimal for a total body transformation.

4. But will The Movement Athlete work for me?

I am a busy dad; is TMA right for me?

Over 60,986 people have already signed up
and are getting leaner, stronger, and more mobile every day.

Read all our user stories, testimonials, and transformations here.

Our users are people just like you from all walks of life.

From 22 to 70 years old, males, females, engineers, pilots, developers,
mums  & dads.

They care about being strong, mobile, and pain-free for the next 40 -50
years, not just looking good right now.

Because in a few years, no one will care how much you bench or squat,
and no one will care about those big muscles that now are a liability
and restrict your movement.

But you and your family will care about your joints hurting, you not
being to go and run around with your kids and grandkids, or even get up
because of eg. back aches. You will care about your energy and whether
you can go on hikes or not.

Hence they all were searching for a system that could deliver that.

4. How was the program built?
Are the trainers legit people?

TMA training system is a result of a

**collaboration of 10 different**coaches, including gymnasts,
calisthenics & street workouts pros, physiotherapists, and sports
scientists over the last 3 years (!!!).

We are not just a single trainer imposing his views on you, but a team
committed to constant research and improvement of our system based on
empirical results that we get from you guys.

We are also backed by the world's best Sports Tech Startup Accelerator
run by the Adidas family and Red Bull executives - so you can be sure
that we are playing a long game and are here to innovate and deliver an
incredible product.

5. What will you get if you sign up today?

1. CONTENT FOR OVER 100 CALISTHENICS SKILLS

It includes everything from months of personalized workouts,
assessments, mastery systems, hundreds of videos and tutorials,
interaction with coaches, community, and so on.

Our competitors sell a course for a SINGLE SKILL, like a handstand, for
$100-$200, and you would normally get 8 weeks' worth of training.

With TMA, you are getting all but for over 100 different skills (!!!)

See all the main skills you will be learning here.

You won't EVER get a better price!

But wait, there's more!

2. STRUCTURED JOURNEY OF A LIFETIME
We don't just dump all of this content on you and leave you to sort it
out on your own.

We've organized it all into a journey, so you can unlock harder and
harder skills as you progress.

And on top of that, you get access to our state-of-the-art tech
platform, which we spent years developing.

3. AI-DRIVEN DAILY, PERSONALISED, ADAPTABLE WORKOUTS FOR LIFE

The workouts are easy to follow, and unlike other apps, they are
optimized for strength, fat loss, muscle building, skill & endurance by
including varied rep schemes every time you work out.

And as this is ADAPTIVE CALISTHENICS, our workouts will adjust in real
time based on your feedback.

What equipment will I need?

You can work out anytime, anywhere, by adjusting your time and
equipment. NO EQUIPMENT IS NECESSARY!

As you go along, you will unlock harder and harder moves just like in
the game, keeping you motivated and excited to unlock new levels.

You don't have to think at all - you can just focus on making
progress.

NO MORE confusion, the hassle of searching for a trainer, spending hours
and hours on Youtube, and trying tons of different random calisthenics
and bodyweight training programs for 8 weeks...

It doesn't end there...

Your workouts adapt to you as you go.

Even if you have only 15 min 3x a week, we promise you will see results.

After using the app for a while...

You'll be well on the road to becoming insanely strong with
bulletproof joints and plenty of flexibility.

4. ALL FUTURE UPDATES INCLUDED

When you get lifetime access, you're not just getting access to what
we've got right now - you're also investing in all the awesome work
we're going to do in the future.

Over the past year, we've added 10 new skills to our arsenal, including
the ever-elusive human flag.

And right now, we're knee-deep in developing a killer flexibility
progression that'll leave you feeling like a rubber band.
We're constantly revising progressions, filming new exercise tutorials,
and building new features.

Plus, we're all ears when it comes to your feedback - after all, you're
the ones putting in the work!

If you have been on edge about calisthenics, this is your last chance to
get access to years of world-class programming at a fraction of the
cost.

Now it's your last chance to get it at this crazy price.

Final thought -

You won't find any other programs like ours out there.

So, unless you want to pay thousands of dollars for an in-person
coach....

This is your best chance to get on a journey of bodyweight mastery with
zero risk on your part.

We'll see you inside.

****

Stay strong

The Movement Athlete Team

PS.
This deal ends at 11:59 pm PT, 3rd of December 2026.

Don't miss your opportunity to BECOME THE STRONGEST you have ever been
-Get access to the whole Movement Athlete Academy at 70% OFF.

PS. 2.❓Have a QUESTION? HIT 'REPLY' TO ASK US ANYTHING

(yes, there is a human on the other side! )

Last line on every email: PS. Not interested in Black Friday? Click here and we'll stop the Black Friday emails — you'll stay on the list for everything else. [promo opt-out link, ?nopromo=bf2026]

#14 · HARD SALE — who this is NOT for

The disqualifier. Honest, short.

PUBLIC — partners liveWedto: VIPs + engaged + clickers

Subject lines to test

  • What really matters on this Black Friday...
  • Your Future Self's Best Decision: 70% OFF Health Boost! 💪
  • Health First: 70% OFF Exclusive Offer - Act Now! 🌟
  • Invest in Health: Your Future Self Will Thank You! 🌟 70% OFF
  • Unlock Your Health: Black Friday’s Best Investment 💪
'PRICE WILL TRIPLE' kept — true against the $997 full price
ADJUSTED in the copy: 'up to 70% off quarterly, yearly and lifetime' → '70% off lifetime access' (2026 is lifetime + the $97 yearly)
CHECK the wording: the 2026 window is Tue 24 Nov – Thu 3 Dec (10 days) — 'next week only' is close enough; adjust as you go
Read the email (544 words — 2023 copy, dates moved)
Hi Test,

As the Black Friday frenzy kicks in, let's cut to the chase.

If you're investing in anything this holiday season, make it something
truly invaluable -

**your health.**

It's not just about deals and discounts; it's about the next 40-50 years
of your life and how you'll show up. 

And believe me - this 70% OFF deal is the best it will ever be. 

Imagine fast-forwarding a few years. The weights you lifted, the reps
you counted - they fade into the background.

What truly matters is that you are strong, pain-free and boundless
energy to play with your kids, embark on spontaneous adventures, and
savor every moment life throws your way.

This Black Friday, consider a different kind of investment - one that
pays dividends in joy, vitality, and experiences.

This is exactly why we created The Movement Athlete App, your gateway to
a healthier, more vibrant future.

 For the NEXT WEEK ONLY, you can

**get access to the Movement Athlete Academy with an exclusive offer of
70% OFF** on lifetime access!

Act fast because the PRICE WILL TRIPLE after. 

 Secure Your Exclusive Black Friday Offer

Believe us, there is nothing like this on the market. Our competitors
will make you pay 100 USD for an 8-week handstand course. Here you get
it all (and now you can get it for a one-time price of 247 USD),
including access to over 100 calisthenics skills (programming,
tutorials, 1000s of exercises) and years and years worth of
PERSONALIZED, ADAPTIVE workouts.

Seriously, it doesn't get better than this.

** Are you ready to invest in your longevity and health?**

✅ Personalized Training Plan and Workouts: Unlock years worth of
personalized workouts for 100+ calisthenics skills, optimized for
strength, fat loss, and muscle building.

✅

**Functional Fitness for real life:** It's not just about lifting; it's
about building a body ready for any running around with your kids, going
on adventures, and being fit and mobile for everything that life throws
at you. Our workouts prepare you for the real game of life.

✅

**Training that adapts to you:** Your progress is our priority. With
real-time adjustments, every workout aligns with your unique journey,
making each moment count.

✅

**Anywhere, Anytime:** Break free from the gym's chains. Work out when
and where you want, turning every location into a playground for your
health.

⚠️ Final Call for Lifetime Access at 70% OFF! ⚠️

This is not just a deal; it's an investment in your future adventures.
Picture a lifetime membership granting you exclusive access to over 100
calisthenics skills and personalized workouts.

No more monthly payments.

No more confusion.

Just a one-time investment for a lifetime of health and vitality.

Don't miss out - this offer won't come around again.

Stay Strong,

The whole Movement Athlete Team

**P.S.** - Not convinced?

Try it for 60 days, no risk.

**If it's not absolutely perfect for you, just email us at any point
within the first 60 days, and we will give you every penny back.**

But you probably won't, because everyone's saying

**"THIS app changed everything for me"** So let's do this access the
entire Movement Athlete Academy at an unbeatable Black Friday price
. Don't miss
out!

Sent to: [email protected]

Last line on every email: PS. Not interested in Black Friday? Click here and we'll stop the Black Friday emails — you'll stay on the list for everything else. [promo opt-out link, ?nopromo=bf2026]

Thu 26 Nov1 emailMain sale

#15 · THANKSGIVING — Grateful for You (alternative version)

Gratitude first. Alternative version for the Thanksgiving slot.

PUBLIC — partners liveThuto: Everyone

Subject lines to test

  • 🎉 Expressing Thanks with a Gift: Black Friday Access Inside!
  • 🎁 A Token of Thanks + Your Exclusive Black Friday Access!
  • 🙏 Thanksgiving Gratitude + Exclusive Black Friday Access Inside!
  • Today we are grateful for... 💌
  • 🌟 Your Support Means Everything! Black Friday Access Just for You.
CHECK the wording: the 2026 window is Tue 24 Nov – Thu 3 Dec (10 days) — 'next week only' is close enough; adjust as you go
Read the email (204 words — 2023 copy, dates moved)
Hi ,

On this Thanksgiving day, we want to take a moment to express our
heartfelt gratitude to you.

We wouldn't be where we are without your incredible support.

Running a business has taught us one valuable lesson: IT TAKES A
VILLAGE!

And you, , are our village, our community, and our
family.

Thank you for your unwavering support, from every email and comment to
each review, feedback, and recommendation. We hear you.

Every interaction means the world to us and fuels our motivation to
constantly improve.

Yes, we're human, and sometimes we make mistakes. But please know, our
sole purpose is to deliver value and innovate to help you achieve your
fitness and health goals.

Rest assured, we're learning, improving, and working tirelessly to make
TMA Academy the best program out there.

Exciting plans are in store for 2024!

Whether you've been part of this journey from the start or you're just
beginning, we're grateful you're here!

Stay Strong,

The whole Movement Athlete Team

PS. This holiday season, we're giving you every reason to experience the
power of calisthenics. For this week only, you can access the entire
Movement Athlete Academy at an unbeatable Black Friday price.
 Don't miss out!

Sent to: [email protected]

Last line on every email: PS. Not interested in Black Friday? Click here and we'll stop the Black Friday emails — you'll stay on the list for everything else. [promo opt-out link, ?nopromo=bf2026]

Fri 27 Nov3 emailsMain sale

#16 · BLACK FRIDAY — hard sale 1

The day itself. Offer, plainly.

PUBLIC — partners liveFrito: Everyone

Subject lines to test

  • Invest in what really matters: your health 🎉 Upgrade to lifetime access at 70% OFF 🥳
  • 🎉 Upgrade to lifetime access at 70% OFF 🥳 - Closing Soon
  • 🎉 Upgrade to lifetime access at 70% OFF 🥳 - Time is ticking
'PRICE WILL TRIPLE' kept — true against the $997 full price
ADJUSTED in the copy: $249 → $297 (and the $11,751 discount → $11,703)
Read the email (422 words — 2023 copy, dates moved)
Hi %FIRSTNAME%,

Coach Jesse here, as the Black Friday frenzy kicks in, let's cut to the
chase.

If you're investing in anything this holiday season, make it something
truly invaluable -

**your health.**

It's not just about deals and discounts; it's about the next 40-50 years
of your life and how you'll show up. 

Here is the deal: 

 For the LAST TIME EVER , you can get access to the Movement Athlete
Academy with

**an exclusive offer of**

** **70% OFF for lifetime access!

This is the last time we are offering this price as it's extremly low
for the value that it offers.

Act fast because the PRICE WILL TRIPLE

That means:

✅ No more monthly payments, 

✅ No more splurging on individual courses.

✅ No more confusion about your training routine.

**⚠️ Why is this such a big deal?**

Our competitors often charge a hefty $100 for an 8-week calisthenics
beginner program or a handstand course. It's insane! So, if you want to
learn 10 skills, that's $1000 just like that. And that's not even
personalized workouts. Duh!

**With this Lifetime deal, you GET IT ALL.**

Progressions, tutorials, assessments, mastery systems, a comprehensive
training plan

**for over 100 calisthenics skill**, and a library of over 1000
exercises. 

Plus, on top of that, you get an AI-driven platform. 

This means you receive personalized workouts that continuously adapt
based on your feedback, and not just for 8 weeks, but for

**years and years of personalized workouts.**

This is your last opportunity to grab our exclusive Lifetime Access
offer at an

**unbeatable price.**

For just $297 USD (normally $997), you can lock in a lifetime of gains,
access to over 100 calisthenics skills, and personalised workouts for
years to come.

This means

**ACCESS TO EVERYTHING FOREVER,** including all future updates and
improvements - believe me, there are many to come.

**Ready to invest in your health for years to come?**

SECURE YORU SPECIAL PRICE HERE

Make sure to use the email linked to your TMA app.

But, remember, this deal disappears when the clock strikes 11:59 pm PT on
December 3rd.

Don't miss out on this opportunity to join The Movement Athlete's legacy
community. Once you upgrade, your current plan will be canceled within
24 hours, and you'll officially be a lifetime member.

We will see you inside.

PS. This holiday season,you can get Lifetime Access - meaning
EVERYTHING, FOREVER at an unbeatable Black Friday price $297 instead of
normal $997 . This is over 70% OFF.
Don't miss out!

Sent to: [email protected]

Last line on every email: PS. Not interested in Black Friday? Click here and we'll stop the Black Friday emails — you'll stay on the list for everything else. [promo opt-out link, ?nopromo=bf2026]

#17 · BLACK FRIDAY — hard sale 2

Mechanism: real-world strength.

PUBLIC — partners liveFrito: VIPs + engaged + clickers

Subject lines to test

  • 💪 Real-World Strength Secrets Revealed
  • 💪🔥 How to build incredible real-world strength
  • 🤔 Could you handle this?
  • 🤔 Are you prepared for this?
  • 🤔 This is the Real Reasons you should work out
'PRICE WILL TRIPLE' kept — true against the $997 full price
Read the email (610 words — 2023 copy, dates moved)
Hi %FIRSTNAME%,

Imagine this:

You're hiking with a loved one, miles away from civilization. All of a
sudden, your companion sprains their ankle, BAD. 

They're in a lot of pain. 

And they can't walk at all. 

You don't have any cell service, and it's going to get dark (and
cold) soon.

You only have one option: carry them back to the car.

Adrenaline is buzzing in your ears.

**Do you have enough strength and endurance to save the day?**

Now, if you've been using The Movement Athlete's AI-powered
bodyweight workout program, this is what will happen:

You hear a voice in your head say, "I got this."

Your friend or significant other is surprised at how easily you put them
into a fireman's carry. And although your progress is slow and steady,
you make it back to the car.

**Once you're safely on the drive home, you feel a sense of confidence
rise up within you.**

You know that you have REAL strength.

Not just puffy bodybuilder muscles that are "all show, no go."

Want to build this kind of strength, and feel this kind of confidence?

The Movement Athlete can help.

Our workouts are tailored to you, your very specific level strength and
mobility, and even your daily fatigue levels, so you build functional
strength safely, without overdoing it and risking injury.

**Through our AI powered algorithm, you'll feel stronger, more mobile,
and pain-free.**

And you'll feel ready to tackle anything life throws your way.

** Are you ready to invest in your longevity and health?**

✅ Personalized Training Plan and Workouts: Unlock years worth of
personalized workouts for 100+ calisthenics skills, optimized for
strength, fat loss, and muscle building.

✅

**Functional Fitness for real life:** It's not just about lifting; it's
about building a body ready for any running around with your kids, going
on adventures, and being fit and mobile for everything that life throws
at you. Our workouts prepare you for the real game of life.

✅

**Training that adapts to you:** Your progress is our priority. With
real-time adjustments, every workout aligns with your unique journey,
making each moment count.

✅

**Anywhere, Anytime:** Break free from the gym's chains. Work out when
and where you want, turning every location into a playground for your
health.

As Ross Lockie, 37, professional athlete and gym owner said:

"As someone who's been doing this a long time, the

**results are real.**

**I've gotten a lot stronger**on it and my performance has gone up.
Plus, I find, using bodyweight, I don't have stress on my joints."

**Black Friday Special: Our Price Will Never Be This Low Again!**

Don't miss out: 

For the next few days only, we're offering our BIGGEST SALE OF THE YEAR
-

**70% OFF**  on all of our plans. 

This is your chance to build incredible strength, mobility, and
confidence, all while bullet-proofing your joints from injury.

ENDS SOON: Get Your 70% Off Now - Build Real Strength Today

Remember, you're backed by our 60-day guarantee.

Stay Strong,

* The Movement Athlete Team

P.S. Take the leap towards real, functional strength - your body (and
your loved ones) will thank you.  PRICE WILL TRIPLE after. 

PS. 2. Believe us, there is nothing like this on the market. Our
competitors will make you pay 100 USD for an 8-week handstand course.
Here you get it all (and now you can get it for a one-time price of 247
USD), including access to over 100 calisthenics skills (programming,
tutorials, 1000s of exercises) and years and years worth of
PERSONALIZED, ADAPTIVE workouts. 

ENDS SOON: Get Your 70% Off Now - Build Real Strength Today

Sent to: [email protected]

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#18 · BLACK FRIDAY — hard sale 3

Weights vs calisthenics — the switch story.

PUBLIC — partners liveFrito: VIPs + engaged + clickers

Subject lines to test

  • Weights vs calisthenics 🏋️‍♂️ Should you switch?
  • Unveiling the truth: 🏋️‍♂️ Weightlifting vs. Calisthenics
  • 🏆 Calisthenics vs Weights Real Stories, Real Results
  • 🏋️->🤸 The switch from weightlifting to calisthenics - is it worth it?
  • These 30 people ditched weights for calisthenics
ADJUSTED in the copy: $249 → $297 (and the $11,751 discount → $11,703)
Read the email (784 words — 2023 copy, dates moved)
Hi Amar,

(Quick reminder that there are only a few days left to take advantage of
our special Black Friday promo.
Get the best, personalized calisthenics training program for 70%
off.) Don't miss
out. This will never happen again.  

---
I know what you are thinking, and no, we don't think that weightlifting
is bad just because we are a calisthenics company.

It has its place, but...doing only weightlifting - can be pretty bad for
you in the long run. Hear us out.

Just look at these quotes from people who came to train with us:

❌ ️
"I've
been weightlifting for years. I ended up getting stronger and not so
mobile, with some impingement in my shoulder and that's when I
thought, "Okay, something needs to change." - Jacques

❌ ️
"After
about 15 years if lifting weights, I was just tired of aching all the
time and feeling like I was losing mobility. I've always been
interested in calisthenics but I never knew how to get started with it."
- Anthony

❌ ️
"I was
doing just compound lifts, squats, deadlifts, bench press. I was
starting to get tendinitis in my hips and then that led to my lower back
is in pain, so I knew I had to just step away from it." - Karim

And these are just a few folks whose stories you will read about in
today's article:

Why these people ditched weightlifting for calisthenics ️->

And no, it doesn't mean you need to abandon weightlifting forever, it
also does not mean that it's the right decision for you but

if you are 30+

It's time to be smarter about your training.

So in 10 years, you are NOT riddled with pain, and your body will be
strong, mobile, and ready to take on new challenges every day

And what's a better way to learn than from people who faced the same
challenge?

Here are just some results they reported after switching:

 "My physique changed hugely, now have a six-pack my core is very
strong, shoulders and upper body has grown quite a bit." -

**Sean**

 "My knee pain that I had for years is also dissipating." - Taha

 My mobility has improved significantly. I finally can touch my
toes, my hamstrings are not tight anymore and finally can lift my kids
without pain" - Matt

 "I have developed a surprising amount of strength, and I just feel
so much healthier and more energetic after starting the program."  -
Michael

 "I am full of energy, get lots of compliments, and my gym hired me
as a personal trainer so I could be a role model for their 60+ [years
old] members." -

**Carol**

 "I can control my body much better than before and am more
confident about lifting things without risk." - Timo

If you are ready to give progressive calisthenics a chance and
start building a stronger, more mobile, and pain-free body for the years
to come, this is your chance.

This holiday season only, we're rolling out an unbelievably amazing
offer! You can seize the opportunity to grab the complete Movement
Athlete Academy for a jaw-dropping 70% off lifetime access and only $297 USD
instead of the regular $997 USD for lifetime access.

Here's what this deal unlocks for you:

Content for over 100 calisthenics skills: Forget about shelling out $100
for an 8-week handstand program - our offer includes extensive
materials like months of personalized workouts, assessments, mastery
systems, hundreds of videos and tutorials, direct interaction with
coaches, and an engaging community.

AI-Driven Mobile & Web Training Platform: Brace yourself for a
game-changer! Our platform, powered by artificial intelligence, delivers
daily, personalized, and adaptable workouts tailored for a lifetime.
Workout on your terms, adjusting the time and equipment at your
disposal.
As you progress, you'll unlock increasingly challenging moves, akin to
leveling up in a game, ensuring continuous motivation and excitement.

Access to everything, forever: Say goodbye to FOMO! With this deal, you
secure access to all current and upcoming app features, content, and
innovations. Be at the forefront of our continuous improvements,
including new skills, workouts, and programs that are already in the
pipeline.

****

Join us and transform your body and your life.

NO RISK - you are protected by 60 days guarantee.
If you have been on edge about calisthenics, this is your last chance to
get access to years of world-class programming at a fraction of the
cost.

You'll move better, feel stronger, and live a pain-free, energetic
life.
Stay Strong,

That's it!

Stay strong

The Movement Athlete Team

PS. Don't miss out.

Need more information? Ready here:
 SUCCESS STORIES

 W HY THE MOVEMENT
ATHLETE & HOW IT WORKS

Last line on every email: PS. Not interested in Black Friday? Click here and we'll stop the Black Friday emails — you'll stay on the list for everything else. [promo opt-out link, ?nopromo=bf2026]

Sat 28 Nov1 emailMain sale

#19 · WEEKEND — story

He kept getting injured until… / the 65-year-old martial artist.

PUBLIC — partners liveSatto: Everyone

Subject lines to test

  • He kept getting injured, until he did THIS
  • How a 65-year-old martial artist, gained functional strength, flexibility, and a pain-free life
  • Martial arts teacher tries calisthenics
  • Strength, Flexibility, Pain-Free Living at 65
Read the email (640 words — 2023 copy, dates moved)
Hi ,

(Quick reminder that only a few days are left to take advantage of our
special holiday promo.
Get the best, personalized calisthenics training program for 70%
off.) Don't miss
out. This will never happen again.  

---
 Imagine being a martial artist - a true warrior.

Your goal: powerful punches and kicks that strike with precision and
force. How do you achieve that strength?

If you're like many, you turn to weightlifting,

You gain lots and lots of muscle.
But...you start to lose your flexibility.
Which slows you down.

While looking big might be helpful in the movies, in real life, you need
lots of mobility to be an effective fighter.

And many people find that lots of weight-lifting without the right
bodyweight routine leads to injuries.

This is exactly what happened to Don, a 65 year old engineer who had
done weight-lifitng for years.

He says, "Weights slowed me down big time doing martial arts."
While the weights helped him gain massive amounts of muscle, it also
caused him to lose range-of-motion and injure himself by over-training.

"I started getting injuries from weight lifting that forced me to stop
all exercise for up to 4-6 weeks at a time," he says.

That's when Don was ready for a change.

He said: "I wanted to find a form of exercise that would give me
functional strength and flexibility that would fit well into my martial
arts."

And that's exactly what Don got through The Movement Athlete.

You can readDon's full story here
, but,

Here's what he loved about The TMA Program:

️♂️ 1. You get functional strength AND flexibility
Don says,

"I teach self-defense and the calisthenics is the stuff that keeps a man
in shape and prepares him for whatever comes his way."
It complements my martial arts where I need flexibility.

And I think functional strength is extremely important for life and
complements many other athletic activities."

 2. It's completely personalized: always challenging-but always
safe
Despite being a lifelong athlete, The Movement Athlete program was
challenging for Don.
The algorithm actually forced him to start at the very beginning despite
being in very good shape.

He says, "It was a slight blow to my ego to start at the very beginning
but I really wanted to learn from the bottom up.

I tried different calisthenics programs but I kept getting injured. Now
I know it was because of the lack of personalization, which The Movement
Athlete addresses.

I absolutely love this program."

This shows you - our AI algorithim makes sure you're always at the
right level of challenge to prevent injury.

Our program guides you to step by step build a foundation of strength &
mobility and only then move to harder exercises.

  3. It's the best way to get into "real-life" shape

Don says:
"If you really want to master functional strength and improve your
health, this is the way to go.

I have tried just about everything in my life and this is the very best
way to get in the best shape that translates to real life."

And for a limited time only, you can save 70% with our Black
Friday special.

Remember, for our Black Friday special only, we are running our final
sale where you can get access at 70% OFF.

NO RISK - you are protected by 60 days guarantee.

If you have been on edge about calisthenics, this is your last chance to
get access to years of world-class programming at a fraction of the
cost.

Join us and transform your body and your life
.

You'll move better, feel stronger, and live a pain-free, energetic
life.

Stay Strong,

****

The Movement Athlete Team

PS. Don't miss out.

Not convinced?
 Read 100s of success stories here

 Why we created TMA and how it works

Last line on every email: PS. Not interested in Black Friday? Click here and we'll stop the Black Friday emails — you'll stay on the list for everything else. [promo opt-out link, ?nopromo=bf2026]

Sun 29 Nov1 emailMain sale

#20 · WEEKEND — life-fit

Your life vs your workout schedule.

PUBLIC — partners liveSunto: Everyone

Subject lines to test

  • your life 🆚 your workout schedule - here is how to make it flow
  • Your Life and Workout in Perfect Sync. Here is how
  • 🥷 The secret to sneaking in workouts like a ninja
  • 🔄 A Blueprint for Blending Life and Fitness
  • 🔄 Your Life and Workout in Perfect Sync. Here is how
Read the email (785 words — 2023 copy, dates moved)
Hi %FIRSTNAME%,

Quick reminder: Our BIGGEST Black Friday ends in a few days.
For the LAST TIME EVER, you canaccess the whole Movement Athlete Academy
for 70% OFF.

Yesterday, we shared Don's inspiring journey of swapping weightlifting
for calisthenics at 68-a transformation marked by unprecedented gains
in strength, mobility, agility, and joint health.

Today, we're thrilled to unveil how our approach stands out from the
rest.
Unlike any other program, we prioritize building workouts around your
life, not the other way around.
It's fitness tailored uniquely for you.

Let me show you how.

****

First of all...

We strongly believe that the best workouts are the ones that you
actually do.

Our job at TMA is to remove complexity from your training so you can get
world-class programming and incredible results without knowing anything
about it.

Duh, you are busy! We know it!

So what exercises to do and how to maximize the progress...
That part is taken care of (and we are pretty good at it).

It's the "showing up" part that is hard...

Between work, family, and everything else going on, it's hard to commit
to 45 min of these "prepared for your workouts" from that ebook or a
course that you bought.  

Some days you are just exhausted.

So you don't do it .... and we don't blame you.

So when we were building TM,A, we wanted to put you and your schedule in
the center of your training program.

We wanted to give you the maximum flexibility in terms of time and
equipment...

But at the same time, maintain the most optimal structure of your
training, giving you incredible results without the hustle.

So behind the simple interface that you will see in our app, there is a
system that, regardless of whether you have time for a 60 min full-body
workout or a quick 15 min,
it's always optimized for the best results.

Let me give you an example:

Let's say you are working on fundamental movements.

There are 9 fundamental movements in The Movement Athlete Academy:

Note how they are divided into:  

Pushing (Horizontal & Vertical)
Pulling (Pull-ups)
Leg Work  (Squats)
Core Mastery (That includes Abs, Side, and Back work)
Bodyline (Planks)

So here is how an example of how your week could look like:

Day 1
You are pretty short on time today and  have only 20 minutes to get
your workout in.

Given 20 min our system generated a personalized workout (which starts
exactly the step you are at towards that progression) that includes:

Push-ups + Abs

Great! It was quick, and you feel great.

Day 2.
The next day you have a bit more time, and change the time to 40
minutes.

Our system knows that the day before, you did pushing + core, so it
generates a brand new workout that includes the following:
Pull-ups (Pulling),
Back (Core) and
Legs

Making sure that we only fill 40 min of your time.

Can you already see where we are going with it?

Day 3.

You are really tired, it was a long day, but you know a little movement
will actually make you feel better.  

You pick 15 min workout with no equipment.

Our system knows that you already did Pulling, Back, Legs, so it pulls
the next progression you are working on, which would be
Horizontal Pushing - Handstand and if there is still time, it will fit
some Side Work (part of the Core work)

You are pretty tired, so as you go along,
you tell the TMA system that things feel hard, and instead of being
pushed, you get a solid workout without feeling exhausted.

Instead, you feel energized.

Can you see how the system rotates a variety of movements taking into
consideration your lifestyle?
How are you feeling and still keeping the optimal balance within your
workouts?

The result?
- a routine that splits according to your needs and your daily lifestyle
- workouts that are challenging but not exhausting and adapt to how you
feel that day
- full body development over a period of a week, making sure that you
hit all the important areas
- preventing injuries by cleverly splitting movement types and body
parts for maximum results.
- switching between full body and split routines depending on your
schedule

And the best?

You don't need to think twice about it.

All you need to do is show up.

Pretty cool ha?

We think so too! ;)

Stay strong

The Movement Athlete Team

PS. Take the hustle from your training!
Only a few days left.
For the LAST TIME EVER, you canget access to the whole Movement Athlete
Academy for 70% OFF.

Don't miss out.

Last line on every email: PS. Not interested in Black Friday? Click here and we'll stop the Black Friday emails — you'll stay on the list for everything else. [promo opt-out link, ?nopromo=bf2026]

Mon 30 Nov2 emailsMain sale

#21 · CYBER MONDAY — value / price anchor

The maths: what lifetime replaces.

PUBLIC — partners liveMonto: Everyone

Subject lines to test

  • 🚀 Blast Off to Savings: $11,703 Discount on Lifetime Mastery
  • 🌟 $12,000 Value, Yours for $297: The Ultimate Fitness Deal!
  • Looking back, this is a crazy story...
  • Personal training less expensive than the gym?
  • The real reason we built TMA training platform
  • 🚀 Blast Off to Savings: $11,703 Discount on Lifetime Access
ADJUSTED in the copy: $249 → $297 (and the $11,751 discount → $11,703)
Read the email (440 words — 2023 copy, dates moved)
Hi %FIRSTNAME%,

(Quick reminder that there are only a few days left to take advantage of
our special Black Friday promo.

Get the best personalised calisthenics training program for 70%
off .)

Did you know that we used to specialize in one-on-one personal training
for calisthenics?

Back in the day, we recognized the incredible power of progressive
calisthenics when done right.

For each client, we conducted a thorough assessment to understand their
unique needs. We then tailored their training on the spot during
workouts based on their real-time feedback, ensuring each session was
effective and challenging.

Our goal was to strike the perfect balance - creating workouts that
were challenging yet not exhausting while consistently introducing more
resistance.
This approach allowed our clients to reap the full benefits of
progressive training, including enhanced strength, improved mobility,
and optimal joint health.

But for us...  it was an EXHAUSTING.

Additionally, only a few people could afford that level of personal
training, and we needed to make a living, too.  Personal training is
EXPENSIVE.

Even the cheapest trainers will charge $40-$50 per session.

And the more expensive ones (that are actually good) will often charge
DOUBLE that.

If you wanted to get training 3x a week for 3 months, for example, at
$50 per session...

You could easily spend $1800 on even the very cheapest trainers!
Who may not even be good at their jobs?

So many people who couldn't afford the training turned into YouTube
videos or "cookie-cutter" one-size-fits-all calisthenics programs.

But then...they get injured.

This is why we started looking at creating a platform where technology
could replicate this personalized approach for all our clients and make
it AFFORDABLE, too.

Just hear from Philipp Batarilo, a 30 year old electrical engineer from
Austria.

He was tired of driving to crowded gyms and wanted to be able to train
alone at home with calisthenics.

**______________________________________________________________________**
He said:
"I wanted to learn the planche and the front lever, but I only was a
beginner, and the result was that I kept hurting myself.

And I hadn't made any progress in training.

I realized that I needed professional help. Because with every new sport
you want to learn, you need a coach who makes your life easier.
But a personal coach costs €40 to €50 per hour. Most people are not
ready to pay so much.

That's when I discovered The Movement Athlete.

I was amazed at how beginner-friendly and well-structured it was. Thanks
it's help, I managed, slowly but safely, to get closer and closer to
my goals.
And the price is more than fair.

It's even cheaper than the gym."

Last line on every email: PS. Not interested in Black Friday? Click here and we'll stop the Black Friday emails — you'll stay on the list for everything else. [promo opt-out link, ?nopromo=bf2026]

#22 · CYBER MONDAY — the method

Why is no one teaching this — the six elements.

PUBLIC — partners liveMonto: VIPs + engaged + clickers

Subject lines to test

  • 🤦why is no one teaching this
  • 🤦why is no one teaching this ? Forgotten elements of an effective workout
  • 🤯 Strength, Skill, and More: Our unique approach to training
  • 🤯 You Won't Find This Anywhere Else
  • 🤦 Fitness Method No One Else is Talking About
  • 🤯 This is how your training SHOULD really look
'PRICE WILL TRIPLE' kept — true against the $997 full price
Read the email (1150 words — 2023 copy, dates moved)
Hi %FIRSTNAME%,

Quick reminder: Our Biggest SALE of the Year ends in 3 days.
Get the best, personalised calisthenics training program

for 70% OFF.

Because of our Biggest Sale of the year, we have been getting a lot of
questions.

But there was one question in particular that we wanted to address.

"How is your program any different from other calisthenics programs?

First, I want to mention that - there's nothing like it on the market.

Our competitors charge a whopping $100 for an 8-week handstand program
or offer access to apps that provide another generic 8-week routine.

With The Movement Athlete, you get access to a comprehensive training
platform featuring over 100 calisthenics skills with personalized daily
workouts that adapt to you.

Now, that's epic!

But today, I want to talk about something else.

You already know calisthenics is powerful, but you also know for it to
work, it needs to be structured, progressive, personalized & adaptive.

That's why when you join The Movement Athlete Academy, this is what will
happen:
1. In-depth assessments based on which we create a
2. a personalized training program, including what skills you should be
working on and how to get there. Then we give you
3. Daily workouts that adapt based on your feedback
3. As you go along you unlock harder and harder skills, just like in the
game

Why? Because this is not another 8-week program, we invite you to join
on a journey of BODYWEIGHT MASTERY.

Just have a look at this example of the journey towards a Freestanding
Handstand  that you get in TMA

https://themovementathlete.com/black-friday/

So the journey is one of the key concepts in TMA, but the real MAGIC
HAPPENS DURING the WORKOUTS through its UNIQUE STRUCTURE.

Let me show you why.

Calisthenics is so powerful because it's complex.

You might have enough strength to do a handstand but if your shoulder
mobility is off you won't be able to hold it.

Then there is a skill element. In the handstand example, the skill would
be learning body alignment and entry and exit strategies.

Next is endurance which means improving your work capacity of being on
the hands.

And then there is building muscle mass to support that mobility and
ligament development

Programming for all these elements is difficult so 99% of the programs
you will see our there will never even mention these different elements.

And this is something that we do very differently than everyone else on
the market.

We structure your training program around these elements creating a
holistic approach for all-round development.

So your daily Training in The Movement Athlete app will always have
these elements:

Warmup + Mobility
Skill Work
Strength Work
Endurance Work
Muscle Building Work
Cooldown + Flexibility Work

It's SO CRITICAL YET NO ONE IS TEACHING THIS

Ok, Let's look at each one of those separately.

SKILL WORK
The technique is key in calisthenics. These movements are designed to
either draw focus to specific technique cues or train important movement
patterns for the subsequent strength movements. Skill movements are done
at a low intensity and low total volume.

STRENGTH WORK
Strength movements or main movements are the reason we are here. These
are the movements that will chart your progression through the world of
calisthenics and bodyweight fitness. There is a large variation in
strength movements, from easy to hard, low volume to medium/high volume,
dynamic to static but the reps and sets are optimised for strength
building

MUSCLE WORK
A bigger muscle has the potential to become a stronger muscle. Muscle
movements are movements which are done at low-to-medium intensities and
higher total volumes for the purpose of building muscle. The lower
intensities also allow athletes to focus on the muscles involved and to
get a good squeeze and pump. Many muscle movements are pulled from
appropriate strength movements but have a different rep scheme to
strength.

ENDURANCE WORK
Many calisthenics movements involve static holds. Endurance movements
train the athletes' capability to hold the body various positions. These
are typically programmed to be easier than the equivalent strength
movement holds. Instead, more work volume is added for more practice
time.

Taken together, these different movement types are designed to produce
skilled, strong and complete bodyweight athletes.

So here is an example of how a handstand training plan looks like in The
Movement Athlete Academy.

https://themovementathlete.com/black-friday/

BUT IT GETS BETTER.

We do not just give a training plan and leave you to do your thing.

AN AI-DRIVEN TRAINER TO GUIDE YOU
Because it's so complex, we created an AI-driven trainer that creates a
personalized workout just for you, DAILY.

These workouts show you exactly what to do, from warmup to mobility,
skill moves, strength, endurance and muscle moves, to your cooldown.

You don't have to think at all - you can just focus on making
progress.

Your workouts adapt to you as you go. Alan (yup we gave it a name"),
your AI "Super Trainer" will adjust your workout for Friday based on
how you did Monday and Wednesday.

He'll make sure that you're always at the perfect level of safe, yet
challenging - just like a human personal trainer.

He even will adjust your workouts "in the moment" based on how
you're doing - so if you don't get a lot of sleep on Thursday night,
Alan will pick up on that, and make your workout easier.
After using the app for a while...

You'll be well on the road to becoming insanely strong with
bulletproof joints and plenty of flexibility.

You'll become INVINCIBLE.

NO MORE confusion, the hassle of searching for a trainer, spending hours
and hours on YouTube, and trying tons of different random calisthenics
and bodyweight training programs for 8 weeks...

IS IT WORTH THE MONEY?

With The Movement Athlete platform, you get access to a LIFELONG,
PERSONALISED, ADAPTIVE TRAINING SYSTEM that will, step by step, guide
you from ZERO to bodyweight mastery in a safe, structured, and most
effective way.

All that while mastering over 100 amazing calisthenics & gymnastics
skills like handstands, planches, levers, muscle-ups, and more.

If we break down each skill into a course as all our competitors do and
charge you 100$ per skill, we would have to charge you $12,000k USD -
instead, today, you can pick it up at $48 USD. (yes, we know it's
insane, but it's the last time we are doing it)

Ready to BUILD REAL-LIFE STRENGTH, BULLET-PROOF JOINTS, AND A
GYMNAST-LIKE BODY with adaptive calisthenics?

There are only a few days left to take advantage of the holiday
SALE.  The PRICE WILL TRIPLE on Thursday 3rd of December at 11:59pm PT

➤➤GET IT ALL AT 70% OFF - a few days left⚡️

Remember, NO RISK - We offer 2-month $$$ guarantee, no questions asked -
that's how confident we are that you will love it.

Stay Strong

The Movement Athlete Team

Last line on every email: PS. Not interested in Black Friday? Click here and we'll stop the Black Friday emails — you'll stay on the list for everything else. [promo opt-out link, ?nopromo=bf2026]

Closing

Tue 1 Dec – Thu 3 Dec · 5 emails · partners live

Tue 1 Dec1 emailClosing

#23 · ONE EMAIL — get everything, forever

Own vs rent. Rotate the closer.

PUBLIC — partners liveTueto: Everyone

Subject lines to test

  • 🤯 Get Everything, forever at the lowest price it will ever be
  • ⏳ Final Countdown: Lock in Your Lifetime Fitness Deal at 70% OFF! 🏋️‍♂️
'PRICE WILL TRIPLE' kept — true against the $997 full price
ADJUSTED in the copy: 'up to 70% off quarterly, yearly and lifetime' → '70% off lifetime access' (2026 is lifetime + the $97 yearly)
Read the email (650 words — 2023 copy, dates moved)
Hi %FIRSTNAME%,

 We've heard you loud and clear-many of you missed our initial
Black Friday sale. We get it, life happens. But guess what? We're not
leaving anyone behind!

 Extended Offer Until December 3rd! 

And believe me - this 70% OFF deal is the best it will ever be.
 

This holiday season, consider investing in something truly
priceless-your health. It's not just about snagging deals; it's
about setting the stage for the next 40-50 years of your vibrant life.

**✨ Why Now? Here's the Scoop:** 

As we continuously enhance our product, adding new skills and features,
and with inflation on the horizon,

**this price won't make a comeback. **

** Don't Miss Out:**

If you've been contemplating but haven't hit that button, NOW is the
time. Seize the opportunity to invest in a healthier, happier you.
️♂️

**Why This is the best investment in your health for years to come?**

Imagine fast-forwarding a few years. The weights you lifted, the reps
you counted - they fade into the background.

What truly matters is that you are strong, pain-free and boundless
energy to play with your kids, embark on spontaneous adventures, and
savor every moment life throws your way.

This is a different kind of investment - one that pays dividends in
joy, vitality, and experiences.

And this is exactly why we created The Movement Athlete App, your
gateway to a healthier, more vibrant future.

 For a few more days, you can

**get access to the Movement Athlete Academy with an exclusive offer of
70% OFF** on lifetime access!

Act fast because the PRICE WILL TRIPLE after. 

 Secure Your Exclusive Black Friday Offer - SALE EXTENDED

Believe us,

**there is nothing like this on the market. **

Our competitors will make you pay 100 USD for an 8-week handstand
course. Here you get it all (and now you can get it for a price of 247
USD - instead of normal $997), including access to

**over 100 calisthenics skills** (programming, tutorials, 1000s of
exercises) and years and years worth of

**PERSONALIZED, ADAPTIVE workouts.**

Seriously, it doesn't get better than this.

** Are you ready to invest in your longevity and health?**

✅ Personalized Training Plan and Workouts: Unlock years worth of
personalized workouts for 100+ calisthenics skills, optimized for
strength, fat loss, and muscle building.

✅

**Functional Fitness for real life:** It's not just about lifting; it's
about building a body ready for any running around with your kids, going
on adventures, and being fit and mobile for everything that life throws
at you. Our workouts prepare you for the real game of life.

✅

**Training that adapts to you:** Your progress is our priority. With
real-time adjustments, every workout aligns with your unique journey,
making each moment count.

✅

**Anywhere, Anytime:** Break free from the gym's chains. Work out when
and where you want, turning every location into a playground for your
health.

⚠️ Final Call for Lifetime Access at 70% OFF! ⚠️

This is not just a deal; it's an investment in your future adventures.
Picture a lifetime membership granting you exclusive access to over 100
calisthenics skills and personalized workouts.

No more monthly payments.

No more confusion.

Just a investment for a lifetime of health and vitality.

Don't miss out - this offer won't come around again.

Stay Strong,

The whole Movement Athlete Team

**P.S.** - Not convinced?

Try it for 60 days, no risk.

**If it's not absolutely perfect for you, just email us at any point
within the first 60 days, and we will give you every penny back.**

But you probably won't, because everyone's saying

**"THIS app changed everything for me"** So let's do this access the
entire Movement Athlete Academy at an unbeatable Black Friday price
. Don't miss
out!

If you need more proof, go and see hundreds of stories of our real users
here.  

Sent to: [email protected]

Last line on every email: PS. Not interested in Black Friday? Click here and we'll stop the Black Friday emails — you'll stay on the list for everything else. [promo opt-out link, ?nopromo=bf2026]

Wed 2 Dec1 emailClosing

#24 · CLOSES TOMORROW

48h → 'closes tomorrow'. Short — the 2023 source is 1,602 words; cut it to four lines.

PUBLIC — partners liveWedto: Everyone

Subject lines to test

  • Your Path to Mastery: ⏰ 48h Left for 70% OFF
Read the email (1602 words — 2023 copy, dates moved)
Hi %FIRSTNAME%,

Our LAST LIFETIME SALE has been a massive hit, with countless of you
seizing this exclusive opportunity.
Only 48h left to grab a LIFETIME ACCESS TO EVERYTHING, FOREVER at an
unbelievable 70% OFF
- a deal you won't find again.

Lock in your access now, and say goodbye to future payments forever.

This is the last time you will see this price, as inflation is not
giving us a choice but to increase our prices.

Remember: you are protected by
60 day $$$ back guarantee
Cart closes on the 3rd of December

I'm so excited to see how much stronger you all get over the coming
weeks.

But listen, if you're still making up your mind - keep reading.

Your questions are about to be answered!

❓Will it work for me?
❓Who are the trainers behind them?
❓Is it good for building muscle? Will I be able to lose weight?
❓Do I need equipment?
❓How does the 60-day money-back guarantee work?
And so on...

Let us tackle some of the questions right here.

1. What is The Movement Athlete Academy?

With the Movement Athlete platform, you can access a

**LIFELONG**, PERSONALISED, ADAPTIVE CALISTHENICS TRAINING SYSTEM.

It's designed to, step by step, guide you from ZERO to bodyweight
mastery in a

**safe, structured, and effective way.**

All that while mastering over 100 amazing calisthenics & gymnastics
skills like handstands, planches, levers, muscle-ups, and more.

It's a uniquely gamified system - just see the image below for the
Handstand Journey.

2. What results can I expect?
Here are just some benefits that some of our 60,678 users experienced
just after a few weeks of training with TMA Academy.

Build lean muscles and lose fat naturally
"My physique changed hugely, now have a six-pack my core is very
strong, shoulders and upper body has grown quite a bit." - Sean

No more joint pains and muscle aches
"Some knee pain that I have from time to time is also dissipating."
- Taha

Improved mobility & flexibility
"My mobility has improved significantly. I finally can touch my toes,
my hamstrings are not tight anymore, and finally can lift my kids
without pain" - Matt

Functional strength
"I have developed a surprising amount of strength, and I just feel so
much healthier and more energetic after starting the program."  -
Michael

Confidence & feeling my best self
"I feel more confident; my disposition is bigger, I feel more calm and
relaxed. My humor is better. Now, I have better physical conditioning
and my muscles have grown. I have much more strength." - Wagner

Better posture
"The first change I noticed was that my posture improved. I felt like
I became taller, which in turn made me more confident." - Taha

Mentally stronger
"My pain threshold has been dramatically challenged, which is a
fundamental shift in my mentality. I can keep going with my workouts a
lot more than before." - Matt

More energy and younger than ever
"I am full of energy, get lots of compliments, and my gym hired me as
a personal trainer so I could be a role model for their 60+ [years old]
members." - Carol

Stress-free workout
"My life has gotten simpler in terms of training when I can rather
than stressing about not making the gym/ scheduled workouts." - Phil

Always motivated & excited to train
"Mentally, I've started getting used to working hard and have really
made an effort to take my time during each exercise." - Liam

I am having so much fun
"It's like a game, with levels and all that, so that was a bit
exciting, it was very interesting to see." - William

Are you ready to become insanely strong, flexible, and
pain-free?

3. Will TMA help me lose weight/ build muscle?

The system is built to help you with holistic development and body
mastery. That means that sessions are optimized for losing fat and
building muscle at the same time, with the main focus being a balance
between strength and mobility. Our program and a great diet will be
optimal for a total body transformation.

4. But will The Movement Athlete work for me?

I am a busy dad; is TMA right for me?

Over 60,986 people have already signed up
and are getting leaner, stronger, and more mobile every day.

Read all our user stories, testimonials, and transformations here.

Our users are people just like you from all walks of life.

From 22 to 70 years old, males, females, engineers, pilots, developers,
mums  & dads.

They care about being strong, mobile, and pain-free for the next 40 -50
years, not just looking good right now.

Because in a few years, no one will care how much you bench or squat,
and no one will care about those big muscles that now are a liability
and restrict your movement.

But you and your family will care about your joints hurting, you not
being to go and run around with your kids and grandkids, or even get up
because of eg. back aches. You will care about your energy and whether
you can go on hikes or not.

Hence they all were searching for a system that could deliver that.

4. How was the program built?
Are the trainers legit people?

TMA training system is a result of a

**collaboration of 10 different**coaches, including gymnasts,
calisthenics & street workouts pros, physiotherapists, and sports
scientists over the last 3 years (!!!).

We are not just a single trainer imposing his views on you, but a team
committed to constant research and improvement of our system based on
empirical results that we get from you guys.

We are also backed by the world's best Sports Tech Startup Accelerator
run by the Adidas family and Red Bull executives - so you can be sure
that we are playing a long game and are here to innovate and deliver an
incredible product.

5. What will you get if you sign up today?

1. CONTENT FOR OVER 100 CALISTHENICS SKILLS

It includes everything from months of personalized workouts,
assessments, mastery systems, hundreds of videos and tutorials,
interaction with coaches, community, and so on.

Our competitors sell a course for a SINGLE SKILL, like a handstand, for
$100-$200, and you would normally get 8 weeks' worth of training.

With TMA, you are getting all but for over 100 different skills (!!!)

See all the main skills you will be learning here.

You won't EVER get a better price!

But wait, there's more!

2. STRUCTURED JOURNEY OF A LIFETIME
We don't just dump all of this content on you and leave you to sort it
out on your own.

We've organized it all into a journey, so you can unlock harder and
harder skills as you progress.

And on top of that, you get access to our state-of-the-art tech
platform, which we spent years developing.

3. AI-DRIVEN DAILY, PERSONALISED, ADAPTABLE WORKOUTS FOR LIFE

The workouts are easy to follow, and unlike other apps, they are
optimized for strength, fat loss, muscle building, skill & endurance by
including varied rep schemes every time you work out.

And as this is ADAPTIVE CALISTHENICS, our workouts will adjust in real
time based on your feedback.

What equipment will I need?

You can work out anytime, anywhere, by adjusting your time and
equipment. NO EQUIPMENT IS NECESSARY!

As you go along, you will unlock harder and harder moves just like in
the game, keeping you motivated and excited to unlock new levels.

You don't have to think at all - you can just focus on making
progress.

NO MORE confusion, the hassle of searching for a trainer, spending hours
and hours on Youtube, and trying tons of different random calisthenics
and bodyweight training programs for 8 weeks...

It doesn't end there...

Your workouts adapt to you as you go.

Even if you have only 15 min 3x a week, we promise you will see results.

After using the app for a while...

You'll be well on the road to becoming insanely strong with
bulletproof joints and plenty of flexibility.

4. ALL FUTURE UPDATES INCLUDED

When you get lifetime access, you're not just getting access to what
we've got right now - you're also investing in all the awesome work
we're going to do in the future.

Over the past year, we've added 10 new skills to our arsenal, including
the ever-elusive human flag.

And right now, we're knee-deep in developing a killer flexibility
progression that'll leave you feeling like a rubber band.
We're constantly revising progressions, filming new exercise tutorials,
and building new features.

Plus, we're all ears when it comes to your feedback - after all, you're
the ones putting in the work!

If you have been on edge about calisthenics, this is your last chance to
get access to years of world-class programming at a fraction of the
cost.

Now it's your last chance to get it at this crazy price.

Final thought -

You won't find any other programs like ours out there.

So, unless you want to pay thousands of dollars for an in-person
coach....

This is your best chance to get on a journey of bodyweight mastery with
zero risk on your part.

We'll see you inside.

****

Stay strong

The Movement Athlete Team

PS.
This deal ends at 11:59 pm PT, 3rd of December 2026.

Don't miss your opportunity to BECOME THE STRONGEST you have ever been
-Get access to the whole Movement Athlete Academy at 70% OFF.

PS. 2.❓Have a QUESTION? HIT 'REPLY' TO ASK US ANYTHING

(yes, there is a human on the other side! )

Last line on every email: PS. Not interested in Black Friday? Click here and we'll stop the Black Friday emails — you'll stay on the list for everything else. [promo opt-out link, ?nopromo=bf2026]

Thu 3 Dec3 emailsClosing

#25 · CLOSE — morning

It closes tonight, 23:59 PT.

PUBLIC — partners liveThu AMto: Everyone

Subject lines to test

  • 🚨 Final Countdown! 70% OFF Ends Soon! Don't Miss Out! 🚨
  • 🤯 70% off gone at midnight
  • 🚨 It's Now or Never: 70% OFF Closing Soon!
  • 🚨 It's Now or Never: 70% OFF Closing in a few hours
  • 🔥 Don't Miss Out: 70% OFF Ends Tonight🚨
  • 🏃‍♂️ Time's Running Out: 70% OFF Expires tonight.
  • 🚨 🤯 70% off gone at midnight
Read the email (1032 words — 2023 copy, dates moved)
Ok, team, so this is it.

- our Biggest sale at 70% OFF is ending in just a few hours.

Yes, you read that right!

This incredible opportunity disappears at 12 am TONIGHT.

Don't let it slip away!

This is your final shot to snag access at a rate that beats inflation
and lock in a lifetime of fitness. After this, the door slams shut on
this killer deal.

If leveling up your game has been on your mind,

**the time to act is NOW!**

  **Grab your exclusive 70% discount with this link**
or

 **secure a spot as a

**lifetime member**-no more worrying about payments.**

Act now before it's lights out!

Oh and yeah

**we do offer 60 days guarantee for you to try this** (that's 2 full
months)

The response this year has been through the roof, and for good reason-

**this deal is next-level!**

Why? let me tell you.

While others are charging a whopping $200 for just one course (yes, you
heard that right), we're handing you the keys to over 100 calisthenics
skills.

That's not just access; it's a passport to

**personalized workouts, expert progressions, step-by-step tutorials**,
and a community that's got your back.

 And the best part? It's all at a fraction of the cost.

But at the end

**this is your personal decision to make **

Now,

**I want you to picture this one last time:**

Fast forward a few years, and you're at the park with your grandkids.
They're running, laughing, having a blast, and you want nothing more
than to join in the fun.

But, wait...

Your

**body isn't cooperating.**

Stiffness, aches, protesting joints-sound familiar? The realization
hits that you might struggle to keep up, and it's a tough pill to
swallow.

**Take a moment. Close your eyes. Breathe.**

Ask yourself:

**Is this the future I want?**

Now, imagine an alternative.

You're in phenomenal shape, moving effortlessly. Running, playing, and
laughing with your grandkids without a hint of discomfort.

You're not just keeping up; you're

**leading the charge.**

The difference?

**Taking care of your body now.**

In a few years, no one will care about your bench press or six-pack.

What matters is your ability to move freely, without pain, and savor
life's moments with loved ones.

That's where progressive bodyweight training comes in, and it's our
secret sauce.

**It conditions your nervous system, building strength, mobility,
flexibility, control, and resilient joints.**

It will help you

**lose fat, build muscle**, and follow basic movement patterns, making
you strong and mobile for your day-to-day activities and adventures as
you age.

The cool skills are fun but just the cherry on top.

This is why so many people leave weightlifting when they turn 30 and
start feeling stiff (like I did and so many of our users).

And yes, this is why we created The Movement Athlete app and why we
offer

**personalized progressive bodyweight training.**

You already know that.

So, if you're hitting that 30+ milestone, do yourself a favor: Embrace
the power of progressive calisthenics-

**the game-changer in holistic training**.

Your future self will thank you.

 If you opt to join, you'll experience a seismic shift in how you
approach your workouts!

With the Movement Athlete platform, you get access to a LIFELONG,
PERSONALISED, ADAPTIVE CALISTHENICS TRAINING SYSTEM, designed to, step
by step, guide you from ZERO to bodyweight mastery in a safe, structured
and most effective way.

All that while mastering over 100 amazing calisthenics & gymnastics
skills like handstands, planches, levers, muscle-ups and more.

Join our vibrant community of over 50,000 individuals who, like you, are
transforming their fitness journey with The Movement Athlete app.

**What makes us different than anything else you have seen on the
market?? **

✅

**Personalized Training Plans:** Unlock tailored workouts for 100+
calisthenics skills, focusing on strength, fat loss, and muscle
building.

✅

**Functional Fitness for Real Life**: It's not just about lifting; it's
about building a body ready for every adventure and challenge life
throws at you so we incorporate mobility, flexibility, endurance and
muscle building.

✅

**Adaptive Training:** Your progress is our priority. Enjoy real-time
adjustments, aligning each workout with your unique journey.

✅

**Anywhere, Anytime**: Break free from the gym's chains. Work out when
and where you want, turning every location into a playground for your
health.

**✅ Game-Like Progression:** Master and unlock new skills as you
progress through your fitness journey.

But, hey, don't just take our word for it. Let me share a real success
story with you.

Meet Luke Murray, a personal trainer from the UK, and a proud member of
The Movement Athlete community.

**Watch his story and why he chose TMA (It's only 90 seconds)**

And Luke is not alone.

Our users come from all walks of life from 2.5 years old to 65. You can
**watch more of their stories here**
,
but I promise you, they are just ordinary people who want to be strong,
health and live the best life possible.

Ever wondered why we're practically giving away The Movement Athlete at
such an incredible price?

Simple. We want to eliminate every excuse standing between you and the
transformative power of calisthenics.

 It's your final shot to experience world-class programming at a
fraction of the cost. Don't let this golden opportunity slip through
your fingers!

NOW is the time to

**take action.**

 Grab your exclusive 70% discount with this link
or

 secure a spot as a

**lifetime member**-no more worrying about payments.

After immersing yourself in the app...

Picture yourself on the path to Herculean strength, rock-solid joints,
and incredible flexibility.

Here's the bottom line -

Our program is unparalleled, and

**you won't find anything like it out there.**

So, unless you're ready to shell out thousands for a personal coach or
spend a fortune on individual courses for each skill...

This is YOUR golden ticket to embark on a bodyweight mastery journey,
and the best part? Zero risk on your part. Let's do it!

See you on the inside.

Stay strong, The Movement Athlete Team

PS. Still on the fence? HIT REPLY and Ask Us Anything.

Remember, we back it all up with a 60-day guarantee! ️

Sent to: [email protected]

Last line on every email: PS. Not interested in Black Friday? Click here and we'll stop the Black Friday emails — you'll stay on the list for everything else. [promo opt-out link, ?nopromo=bf2026]

#26 · CLOSE — afternoon

This is it. Short.

PUBLIC — partners liveThu PMto: Everyone

Subject lines to test

  • 🔥 This is it folks - 70% OFF - gone at midnight
  • 🔥 Only few hours left - 70% OFF - gone at midnight
  • 🔥 Absolute last reminder - 70% OFF - gone at midnight
'PRICE WILL TRIPLE' kept — true against the $997 full price
Read the email (504 words — 2023 copy, dates moved)
This is it folks,

 the final alarm, and we don't want you to miss out!

 The cart for our

**BIGGEST BLACK FRIDAY WEEK SALE i**s slamming shut TODAY at MIDNIGHT.

For just a few more hours, you can dive into the entire Movement Athlete
Academy at an unbelievable 70% OFF
. -

**GONE FOREVER in a few hours**⌛️

You've got a

**full 60 days (that's 2 months!) to try it out**, completely
risk-free.

And look if it doesn't align with your fitness goals, no hurt feelings,
just ignore this email.

But, for the last time ever,

**I couldn't resist ensuring you don't miss out on this game-changing
offer.**

Now, I know you've been getting quite a few emails from us, and I
promise we don't usually do this often. Starting tomorrow, we'll be back
to our usual value-packed emails.

 Why the urgency? Because the price makes our own team
uncomfortable!

Picture this: our competitors charge $200 for just ONE course like
handstand. With TMA, you get access to over

**100 calisthenics skills, personalized workouts, progressions,
tutorials, and a supportive community**,

all for a

**fraction of the cost.**

The truth is

**we could be making more money** by following the norm.

But no, we want calisthenics accessible to everyone.

We want you to

**experience the transformative benefits of personalized progressive
calisthenics.**

Our team, has put immense effort into building cutting-edge programming,
tech, algorithms, and graphics. And guess what? We're just getting
started!

If you've been on the fence about calisthenics,

****this is your last chance**** to access years of world-class
programming at a fraction of the cost. NOW is the time to act.

Remember, there's NO RISK - you get a full 60 days (2 months!) to try it
out.

If it doesn't vibe with you, just shoot us a message.

The PRICE WILL TRIPLE in a few hours at 11:59 pm PT.

This isn't just about discounts; it's

**an investment in your health and fitness journey that will pay
dividends for years to come.**

We hope we've addressed all your questions throughout this process
because we'd never want you to do anything that's not right for you.

There's no better time than RIGHT NOW.

Whether you've got 15 minutes 3x a week or

you're 40, 50, or 60 years old, results are guaranteed.

Even if you haven't exercised in a while or dealt with injuries, our app
is tailored for you.

I know you've got a busy inbox, and I appreciate your time.

Tomorrow, we'll return to our regular emails, but for now,

**I urge you to take that leap. **

Join the vibrant community of over 50,000 individuals transforming their
fitness journey with The Movement Athlete app.

**Ready to make the most impactful investment in your health? **

Click this link - let's embark on this journey together!

- The Movement Athlete Team

PS. With high inflation, this is the last time we can offer access at
this price. If upgrading has ever crossed your mind, NOW is the time.

Sent to: [email protected]

Last line on every email: PS. Not interested in Black Friday? Click here and we'll stop the Black Friday emails — you'll stay on the list for everything else. [promo opt-out link, ?nopromo=bf2026]

#27 · CLOSE — final hours

Two lines. Link. Nothing new.

PUBLIC — partners liveThu lateto: Everyone

Subject lines to test

  • 🚨For the Last Time Ever: 70% OFF for a Lifetime of Fitness
  • 🚨 Ends Tonight: Never Pay Again: 70% OFF Lifetime Access
  • 🚨 Ends Tonight: Upgrade to LIFETIME ACCESS at the lowest price it will ever be
  • 🚨 Absolute Last Chance: Upgrade to lifetime access at 70% OFF
Read the email (329 words — 2023 copy, dates moved)
Hey %FIRSTNAME%,

Hope you're having an awesome day!

I just wanted to let you know that  we're down to the wire, and our
Black Friday Offer forLifetime Access at an unbelievable 70% OFF ends
TONIGHT.

Now, I get it; your inbox has been buzzing with messages from us
lately.

We don't usually flood your inbox like this, and starting tomorrow,
we're back to our regular routine of value-packed content.

But today, I couldn't let you miss out on this golden opportunity.

**⚠️ Why is this a game-changer?**

While competitors charge a hefty $100 for an 8-week calisthenics program
or a handstand course, your upgrade means

**getting access to EVERYTHING FOREVER**:

✅ Bid farewell to monthly payments-forever!

✅ Dive into all current and future app features, including upcoming
skills, workouts, and programs.

✅ Access detailed programming, tutorials, and descriptions for over
100 calisthenics & gymnastics skills and counting.

✅ Immerse yourself in years of personalized, AI-driven daily workouts
that evolve with your feedback over the long haul.

✅ Collaborate with us on app improvements and new features-we value
your input!

But wait, the clock is ticking!

For just $297 USD (down from $997), you'll lock in a lifetime of gains,
access to a treasure trove of calisthenics skills, and personalized
workouts for years to come.

That's ACCESS TO EVERYTHING FOREVER, including a slew of exciting
updates and improvements in the pipeline.

**Ready to make a lasting investment in your health?**

 Secure Your Special Price Here
(use the email
linked to your TMA app).

Remember, this exclusive upgrade opportunity vanishes when the clock
strikes 11:59 pm PT on December 3rd.

Don't miss out on the chance to become part of The Movement Athlete's
legacy community.

Once you upgrade, your current plan will be canceled within 24 hours,
officially marking you as a lifetime member.

Excited to have you on board for a lifetime of fitness and achievements!

See you inside,

Coach Jesse & The Movement Athlete Team ️♂️

Sent to: [email protected]

Last line on every email: PS. Not interested in Black Friday? Click here and we'll stop the Black Friday emails — you'll stay on the list for everything else. [promo opt-out link, ?nopromo=bf2026]

After the close

Fri 4 Dec · 1 emails

Fri 4 Dec1 emailAfter the close

#28 · EVERYONE ELSE — the sale has closed, the free trial is still open

Honest. The most skipped email of a window and the one we would keep.

Frito: Everyone minus buyers

— no email yet —

Last line on every email: PS. Not interested in Black Friday? Click here and we'll stop the Black Friday emails — you'll stay on the list for everything else. [promo opt-out link, ?nopromo=bf2026]

2023 emails not yet placed

Kept so nothing is lost — drop any into a blank slot.

2023-11-23 · 🎉 🌟 Grateful for You: + Get everything, forever for one time fee

THANKSGIVING201 words
  • 🎉 🌟 Grateful for You: + Get everything, forever for one time fee
The email
Hi %FIRSTNAME%,

On this Thanksgiving day, we want to take a moment to express our
heartfelt gratitude to you.

We wouldn't be where we are without your incredible support.

Running a business has taught us one valuable lesson: IT TAKES A
VILLAGE!

And you, , are our village, our community, and our family.

Thank you for your unwavering support, from every email and comment to
each review, feedback, and recommendation. We hear you.

Every interaction means the world to us and fuels our motivation to
constantly improve.

Yes, we're human, and sometimes we make mistakes. But please know, our
sole purpose is to deliver value and innovate to help you achieve your
fitness and health goals.

Rest assured, we're learning, improving, and working tirelessly to make
TMA Academy the best program out there.

Exciting plans are in store for 2024!

Whether you've been part of this journey from the start or you're just
beginning, we're grateful you're here!

Stay Strong,

The whole Movement Athlete Team

PS. This holiday season,you can get Lifetime Access - meaning
EVERYTHING, FOREVER at an

**unbeatable Black Friday price $297 instead of normal $997 .** This is
over 70% OFF . Don't miss
out!

Sent to: [email protected]

Generated by tools/email-sequences/build_bf2026_arc.py — never hand-edit; re-run it.